Job Summary 

This position reports to the Regional Marketing Manager and plays a pivotal role in advancing the digital presence and marketing efforts of the organisation. This role will manage a small team of digital marketing members, and is required to have strong technical proficiency, project and people management skills. 

Key Accountabilities 

1. Web Management: 

• Oversee and manage web-related activities with experience in content management tool, Interwoven or Hybris 

• Manage website revamp projects, ensuring a seamless transition and improved user experience. 

• Ensure the seamless functioning, optimisation, and user experience enhancement of digital platforms. 

2. Digital Campaign Management: 

• Execute and optimise digital marketing campaigns utilising the marketing automation systems such as Microsoft Dynamics 365, Pardot or Hubspot. 

• Develop strategies for effective online engagement and lead generation. 

• Manage dashboard development and analytics to monitor and report on campaign results 

3. E-commerce Management: 

• Drive and optimise the organisation's e-commerce initiatives and collaborate with cross-functional teams to enhance the online purchasing journey. 

4. Technical Proficiency: 

• Demonstrate strong technical skills, including proficiency in HTML and coding languages. 

• Lead in adoption of new digital marketing technologies. 

5. Agency Management: 

• Collaborate with external agencies, providing clear directives and ensuring the delivery of high-quality work. 

• Manage relationships with agencies to meet project deadlines and campaign objectives. 

6. Stakeholder Management: 

• Effectively communicate with and manage stakeholders at various levels. 

• Ensure alignment of digital marketing strategies with broader brand and communication goals. 

Key Job Requirements 

• Detail-oriented with a keen eye for design and user experience. 

• Analytical mindset with the ability to interpret data and optimise campaigns. 

• Proactive problem solver capable of handling multiple tasks and deadlines. 

• Adaptable to evolving digital marketing trends and technologies. 

Qualifications 

• Bachelor’s degree in Marketing, Communications, IT, or a related field. 

• Proven experience in web management. 

• Strong proficiency in digital marketing campaign management. 

• Excellent project management skills to ensure deadlines are met. 

• Technical acumen with a solid understanding of HTML and coding languages. 

• Experience in managing digital marketing team, external agencies and collaborating with cross-functional teams. 

• Excellent communication and interpersonal skills. 

To help us process your application, please visit www.gmprecruit.com/current-jobs to upload your resume on our website with GMP Job Code: 24803

GMP Recruitment Services (S) Pte Ltd   |   EA Licence: 09C3051   |   EA Personnel: Juancho Villafuerte   |   Registration No:R24119907