Lead the integrated marketing strategy for our Insurance division in Singapore, ensuring that it links all marketing elements across both paid digital and traditional media.
Work hand in hand with the market segments teams on the media strategy and goals in order to make informed decisions around targeting, platforms, creative formats, and budget allocation.
Analyze and apply industry trends, performance data, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, and measurement frameworks.
Track, share, and manage timelines across the team, ensuring the SME’s within the team have the support and tools they need to deliver.
Liaise with multiple internal stakeholders including Media Strategy Managers across markets and segments, analytics teams, creative teams
Assist with process optimization for enhanced campaign efficiency. Serve as a platform expert across established and developing digital and traditional media channels with the ability to advise direct reports on targeting capabilities, creative formats, and buying methods.
Provide feedback to partner teams on tooling needs for campaign planning & execution efficiency Experience in media planning and cross-platform integrated media strategy for both digital and traditional campaigns.
Develop a comprehensive reporting framework to gain advanced insights into the effectiveness of each media platform, individually and holistically.
Familiarity with holistic integrated strategy approaches analytical and empirical media planning tools. Hire, onboard and develop top talent and act as a mentor and leader to the SME’s.

Requirements:

Min 6-8 year experience experience working in digital media across all channels
Min 1 year experience in managing performance marketers or planners.
Prior experience in managing and planning multi-channel media for large budgets
Able to start immediately
Able to commit till Jun 2024

If interested, please email me at biohealth@recruitexpress.com.sg

➖

Alex Goh Hock Leong

(CEI.No: R1763413 l Recruit Express Pte Ltd (Healthcare & Life Science) | 99C4599)

biohealth@recruitexpress.com.sg

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JOB SUMMARY

Digital Media Manager (till Jun 2024) - up to $5200 #HHLT

Recruit Express Pte Ltd FOLLOW

Singapore

23 days ago

C-level / Executive

Contract/Freelance/Self-employed