Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: Kate Spade is looking for a curious, globally minded (Snr) Manager, Marketing SEAO to drive regional brand strategy that aligns with our global brand strategy. responsible for sharing and executing the local brand vision. You will collaborate cross-functionally with US and Asia-based partners to drive brand transformation and enhance the brand equity and market positioning, so as to attract and recruit new customers and drive brand growth. The role requires a unique blend of creative storytelling, data-driven decision-making,and strong business acumen.

Key Responsibilities

Marketing Strategy & Campaign Planning :

• Campaign Planning & Orchestration:, local marketing strategy aligned with the global brand strategy within the See-Think-Do-Care framework based on campaign KPIs, to enhance brand image and awareness in local market

• Develop and lead seasonal campaigns, develop local assets, meanwhile fully leverage global concept & assets to build strong seasonal stories and maximise reach and impact.

• Building the uniqueness and differentiation of the brand from the competitors with KS 'joy colors life' spirit

• Working closely with other functions to conduct a strong marketing calendar to drive 360 encompassing on product priorities and across TA touchpoints

Budget & Media Planning:

• Marketing Investment Allocation: Manage channel and campaign allocation to achieve marketing targets.
• Media Planning and Buying: Manage the holistic media strategy and planning across demand generation and demand capture channels. Track media KPIs and optimize in-flight.
• KPI: Acquisition, brand KPI uplift, marketing effectiveness, and efficiency targets.

Brand Marketing & Customer Acquisition

• Focus on consumer insights and transforming insights into marketing strategies
• Ability to translate growth plans into brand strategies
• Deep understanding of how brands grow through acquisition, focus
• Agility to innovation/transform social marketing
• IABI (insight, action, business impact) mindset/skills

Public Relationships...

• Fully understand global brand position to further build local brand awareness
• Keep well relationships with key media titles and KOLs of the industry
• Work closely with PR agency to ensure the brand exposure with the regularly editorial/advertorial & celebrities seeding
• Set the communication strategy

Retail Marketing & CRM...

• Develop a customer centric retail marketing strategy, fully leverage CRM and database insights to further boost brand business opportunity...
• Support Full Price & Outlet channels business with customer engagement activations and seasonal programs to drive traffic and acquire customers

• Monitor and analyze sales promotion results to determine cost effectiveness and future promotions

• Build strong relationships with LL to leverage more resources supporting brand offline/online exposure

• Fully leverage the consumer database to help brand and retail team understand the market, the business and the KS consumers better
• Further improve CRM loyalty program, enhance the experience of offline/online, especially related to the E-commerce platform, to maximize the customer pool for future activation and build further business opportunity
• Conduct data analysis (historical & predictive) to drive consumer insights to better understand & marketing program improvement

The accomplished individual will possess...

• Bachelor's degree required.
• Minimum 10 years of relevant professional marketing experience
• Experience in global brand marketing, Fashion or Luxury is preferred
• Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions
• Excellent attention to detail, superior communication, and follow-up skills
• Strong creative & analytical skills, ability to evaluate multi-source data and draw global trends
• Ability to build effective partnerships, mentor junior team members across the organization
• Strong organizational skills, timely delivery of projects
• Ability to make prudent decisions under pressure and work against tight deadlines
• Ability to interact successfully with diverse individuals at all levels
• Strong computer skills (Microsoft Office Suite) required

Kate Spade is an equal opportunity and affirmativeaction employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any otherlegally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.