Job Description

• Industry/ Organization Type: IT/ Software & Digital Service
• Position Title: Head of Marketing
• Working Location: Tanjong Pagar (Walk distance from MRT)
• Working Hours: 5 Days, Monday - Friday (Office Hours)
• Salary Package: Basic Salary + Performance Bonus
• Duration: Permanent

Key Responsibilities

• Define and execute the overall marketing strategy to achieve company KPIs, including installs, organic growth, brand health, activation, and retention.
• Partner closely with Product, Content, Business Development, and Engineering teams to deliver cohesive go-to-market plans and seamless user journeys.
• Lead go-to-market strategy and user adoption for new product verticals, ensuring alignment across the ecosystem.
• Own and execute annual Ramadan campaigns alongside evergreen engagement strategies to drive sustained user growth.
• Develop and manage performance marketing strategy and budgets across paid channels, including Google, Apple Search Ads, Meta, TikTok, and emerging platforms.
• Drive CPI, ROAS, and creative performance through structured experimentation, testing frameworks, and data-driven optimization.
• Lead SEO-first content strategy and ASO initiatives to increase organic traffic, improve keyword rankings, and optimize app store conversion.
• Own global brand positioning, narrative, and governance, including PR, media relations, crisis communications, and executive reputation management.
• Oversee content marketing, social media strategy, and the production of all brand and marketing materials across digital, in-app, and corporate channels.
• Lead, mentor, and scale a multi-functional marketing team, manage annual budgets, and establish tracking systems, dashboards, and performance review cadences.

APPLY NOW!!!

• Bachelor's Degree in Marketing, Communications, Business, or a related discipline.
• At least 10 years of experience in mobile, digital, or consumer product marketing, with proven leadership of cross-functional teams.
• Hands-on expertise in performance marketing, SEO, ASO, and growth experimentation frameworks.
• Strong background in brand management, public relations, media engagement, and integrated marketing communications.
• Demonstrated experience managing large, multi-market marketing budgets with a strong focus on ROI and forecasting accuracy.
• Excellent communication and presentation skills, with the ability to collaborate effectively across Product, Engineering, and Business teams.
• Comfortable navigating cultural nuance and user needs within a global audience.

Kindly apply through ANY of the following methods:

• Submit your application by clicking the APPLY button;
• Email your resume to Job@anradus.com.sg. Please indicate #82418 on the email subject.

Anradus Application Policy: We value each application and ensure every resume is reviewed. Our process is efficient, typically concluding within 3 working days. If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend continuing your job search to maximize your opportunities.

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