Product Marketing Manager 

Location: Singapore 
Function: Marketing 
Reports to: VP, Marketing 

Role Overview 

The Product Marketing Manager will help build Aureus’ product positioning, messaging, and go-to-market execution. This role will be responsible for improving parent understanding, increasing production adoption, and lifting trial-to-enrol conversion across markets. This is a senior IC role in the marketing team, and cross-functional partnership with Product, Pricing, and Centre execution. 

What You’ll Do 

• Product Positioning & Narrative 

• Define customer segments, parent insights, and value propositions for core and premium offerings. 

• Build clear, differentiated product narratives that directly improve acquisition and conversion. 

• Translate complex offerings (teacher tiers, premier centres, progress packages, certifications, add-ons) into simple, parent-ready messaging. 

• Pricing, Packaging & GTM 

• Partner with Product and Finance on pricing and packaging: tiering, upsell paths, and retention mechanics. 

• Lead GTM execution for launches, pricing changes, and new product experiences. 

• Align marketing, acquisition, and centre teams around one consistent product story. 

• Enable centres with clear scripts, objection handling, and value articulation. 

• Localise positioning, messaging, and pricing logic for new markets. 

• Performance & Optimisation 

• Analyse funnel performance, trial behaviour, and parent decision signals. 

• Identify adoption and conversion blockers and drive improvements cross-functionally. 

• Continuously refine messaging based on data, feedback, and in-market performance. 

Key KPIs 

• Trial-to-enrol conversion uplift  

• Adoption of premium tiers, add-ons, and certifications. 

• Parent clarity and confidence (quantitative and qualitative). 

• Consistency of product messaging across marketing and centres. 

What We’re Looking For 

• Experience 

• 6–10 years in product marketing, GTM, pricing/packaging, or commercial strategy. 

• Experience in education, subscription, retail, or consumer services. 

• Proven ability to build product narratives that change customer behaviour. 

• Strong cross-functional influence without formal authority. 

• Skills & Traits 

• Strong PMM fundamentals: segmentation, positioning, messaging, competitive analysis. 

• Commercially sharp with sound pricing intuition. 

• Clear, persuasive communicator - internally and externally. 

• Comfortable simplifying complex mechanics into benefit-led messaging. 

• Analytical, structured, and outcome-oriented. 

• High ownership, low ego, strong execution discipline. 

• Thrives in fast-paced, ambiguous, high-growth environments.