About the Role

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We are seeking an experienced International Marketing Director to lead global market expansion for our manufacturing business. You will design and execute cross-border marketing strategies, drive brand penetration in overseas markets (e.g., APAC, Europe, Americas), and align marketing initiatives with production & sales teams to boost international revenue growth.

Key Responsibilities

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Develop regional marketing plans (product positioning, pricing, promotion) tailored to global market demands (e.g., industry regulations, local consumer preferences).Lead market research & competitor analysis to identify new opportunities (e.g., emerging markets, niche segments) for manufacturing products.Manage international marketing campaigns (digital, trade shows, B2B partnerships) and oversee a team to ensure on-time, on-budget delivery.Collaborate with production, sales, and supply chain teams to optimize go-to-market strategies for manufactured goods.Track global marketing KPIs (market share, lead conversion, ROI) and report to senior management.

Requirements

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Bachelor's degree in Marketing/Business; 8+ years of marketing experience in manufacturing (international market focus is mandatory).Proven track record in developing and executing global marketing strategies, with familiarity in B2B manufacturing sectors.Knowledge of international trade regulations, cross-border logistics, and regional market trends (APAC/Europe preferred).Strong leadership, cross-cultural communication, and data analysis skills; fluent in English (additional languages are a plus).Aligns with Marketing Manager core competencies: strategic planning, campaign management, stakeholder coordination.