Digital Marketing cum Customer Service Executive

Working Hours: Monday-Friday (9:00am-6:30pm)
Location: Suntec Tower 4
Salary: $2600-$3600

About us:

Zhong Yan Tang is a leading wellness brand specializing in premium bird's nest and traditional health products. With a growing retail presence across Singapore and beyond, we are expanding our digital operations to enhance customer experience and strengthen our online sales performance.

Job Responsibilities:

1. Social Media Management

-Plan, create, and manage content for major social media platforms (e.g., Facebook, Instagram, TikTok, Xiaohongshu).

-Develop a social media content calendar to ensure consistent brand messaging.

-Monitor engagement rate, reach, and follower growth.

2. Video Shooting & Editing

-Shoot product videos, lifestyle content, behind-the-scenes footage, and promotional videos.

-Edit videos for TikTok, Reels, ads, and other digital platforms.

-Ensure all videos are creative, high quality, and aligned with brand style.

-Basic knowledge of lighting, composition, and videography is a plus.

3. Content Creation & Copywriting

-Create visual and written content for various digital platforms.

-Write captions, ad copy, product descriptions, and event information.

-Use Canva or similar tools to design basic creative assets.

4. Digital Advertising (Paid Media)

-Assist in executing and optimizing Facebook/Instagram Ads and Google Ads.

-Support audience targeting, budget control, and A/B testing.

-Track ad performance and provide optimization recommendations.

5. Website & SEO Support

-Update website content and product information.

-Assist with basic SEO tasks such as keyword research, on-page optimization, and blog updates.

6. KOL / Influencer Marketing

-Identify and evaluate suitable KOLs/influencers (TikTok, Instagram, Xiaohongshu, etc.) to increase brand exposure and engagement.

-Build and maintain long-term relationships with key influencers for ongoing collaborations.

-Monitor and analyze influencer marketing performance to optimize exposure, cost efficiency, and ROI.

7. Public-to-Private Traffic Conversion

-Develop strategies to convert public-domain traffic (social media, ads, SEO/SEM, KOL content, etc.) into private channels such as WhatsApp, Telegram, CRM, or email lists.

-Manage and operate private-domain communities to ensure user retention and repurchase.

8. Customer Service Support

-Respond to customer inquiries via social media, WhatsApp, or other digital platforms.

-Provide product information, assist with order-related issues, and offer basic after-sales support.

-Ensure communication is timely, friendly, professional, and aligned with brand standards.