Job Summary:

We are looking for a motivated and detail-oriented Junior Application Marketing Associate to support the planning and execution of global marketing initiatives for our mobile application. This role provides hands-on exposure to TikTok, Instagram, and Facebook marketing, influencer collaboration, content creation, market research, and campaign performance analysis. The position offers valuable experience in international marketing operations and data-driven decision-making, preparing candidates for a long-term career in digital marketing.

Key Responsibilities:

1. TikTok, Instagram & Facebook Marketing

• Support the execution of global marketing campaigns to promote the company's mobile application across TikTok, Instagram, and Facebook.
• Assist in identifying, evaluating, and engaging suitable influencers/KOLs for collaborations.
• Coordinate campaign schedules and monitor progress to ensure smooth execution.
• Participate in budget tracking and cost management to support cost-efficient campaign operations.

2. Content Coordination

• Assist in the ideation, script development, and scheduling of social media content.
• Work closely with influencers and the internal marketing team to produce high-quality, engaging, and brand-aligned video content.
• Support the review and publishing process for short-form videos and ad creatives.
• Contribute to the development of monthly creative strategies, campaign themes, and content roadmaps tailored to user segments and market trends.

3. Market Trend Research

• Stay up to date on global social media trends, viral content patterns, and competitor activities.
• Provide creative recommendations to improve brand visibility, audience engagement, and marketing effectiveness.

4. Data Analysis & Reporting

• Assist in tracking and analysing campaign performance using analytics tools.
• Support ROI analysis and performance reporting for influencer campaigns and paid media.
• Prepare weekly and monthly reports to evaluate engagement, reach, and conversion outcomes.
• Use data insights to support continuous strategy refinement and marketing improvements.

5. Influencer & KOL Management

• Support the management and relationship building with influencers and content creators.
• Assist in communication, deliverable coordination, and campaign follow-ups.
• Participate in evaluating influencer performance and negotiating cost-efficient collaboration deals.

Requirements:

• Diploma or Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Strong interest in social media marketing, influencer marketing, and mobile applications.
• Familiar with TikTok, Instagram, and Facebook platforms.
• Good analytical and communication skills.
• Creative thinker with an eye for trends and attention to detail.
• Fluent in English (written and spoken) and Mandarin (spoken) to liaise with regional teams and partners.
• Proficiency in additional languages will be an advantage.
• Eager to learn, proactive, and able to work in a fast-paced environment.