About the Role:

Join the vibrant pre-opening team at Mama Shelter Singapore Orchard, a creative lifestyle hotel under the Ennismore/Accor family.

As a Marketing & Communications Executive, you will support the Assistant Manager in bringing the brand to life - helping to build awareness, manage social media, coordinate events, and keep the conversation around Mama Shelter energetic and engaging.

Key Responsibilities:

Digital & Marketing Operations

• Assist in managing the marketing budget tracker, campaign calendars, and performance reports to support ROI tracking.
• Support the planning and execution of digital campaigns (Google Ads, Meta, TikTok, Xiaohongshu, etc.) to drive brand awareness and direct bookings.
• Update and maintain brand and third-party listings, ensuring visuals, promotions, and content remain accurate.
• Develop and schedule social media posts according to the content calendar, ensuring brand voice and tone consistency.
• Liaise with agencies and internal teams to coordinate creative materials and campaign assets.
• Assist in content creation - photography, captions, short-form videos, and on-site activations.
• Maintain and organise the marketing drive, including image/video libraries, templates, and press assets.
• Work closely with Rooms, F&B, and Events teams to execute marketing initiatives that drive awareness and traffic.
• Support hotel activations, launch events, and collaborations that enhance brand visibility.
• Ensure all digital and offline materials meet brand guidelines and quality standards.

Public Relations, Events & Guest Engagement

• Support the Assistant Manager in handling media requests, influencer outreach, and press coordination.
• Help plan and execute PR events, influencer collaborations, and media activations, ensuring smooth coordination with relevant departments.
• Assist in managing KOL partnerships, including tracking deliverables, content approvals, and post-event reports.
• Coordinate hosting arrangements for media, influencers, and VIP guests, ensuring memorable branded experiences.
• Support day-to-day guest engagement activities that reinforce the brand's playful and inclusive spirit.
• Participate in brainstorming and execution of creative campaigns and on-property events.
• Maintain updated databases for media, KOLs, brand partners, and suppliers.
• Assist in maintaining the hotel's Crisis Communication & Reputation Management SOP, including review response templates and escalation procedures.

Requirements:

• Diploma or Degree in Marketing, Communications, or related field.
• 1-3 years' experience in digital marketing, hospitality, or lifestyle brands.
• Strong familiarity with social media platforms (Instagram, TikTok, Xiaohongshu).
• Excellent written communication and coordination skills.
• Creative mindset with basic design sense (Canva, CapCut, or equivalent tools preferred).
• Organised, proactive, and eager to learn.
• Passion for hospitality, storytelling, and engaging communities.

Why Join Us:

• Be part of a global lifestyle brand redefining hospitality.
• Work in a fun, creative, and people-first environment.
• Gain exposure to multi-channel marketing and brand building across digital, PR, and events.
• Opportunities for growth within Ennismore and Accor global networks.