Role Overview

As a pivotal member of the Marketing team, you will lead our performance and acquisition engine to launch and elevate our brand as the Asia-Pacific hub for advanced personalized medicine, leveraging Singapore's reputation as a global healthcare leader.

You will work closely with the Brand, Content, Lifecycle Marketing, Sales and Product teams to design, execute, measure and optimize multi-channel campaigns that expand audience reach and fuel client growth.

The ideal candidate is a data-driven leader with expertise in driving marketing ROI, cross-functional collaboration, embraces a growth hacking mindset and aligns marketing strategy with MORROW's growth objectives.

Key Responsibilities:

Strategic Leadership:

• Drive growth initiatives and marketing strategies, ensuring significant market penetration and user acquisition for MORROW's offerings (services, packages and mobile app)

Campaigns Development & Execution

• Plan and execute multi-channel digital marketing campaigns across search, display, paid social, programmatic and SEO, coordinating closely with cross-functional internal teams and external partners to maximize reach and impact

Organic Visibility:

• Plan and execute SEO strategies to improve organic search visibility, increase qualified traffic, and support long-term lead generation.

Experimentation and Optimisation:

• Collaborate with the Lifecycle Marketing team to implement A/B testing and other experimentation methodologies for conversion rate optimisation.
• Identify new channels to test and scale successful tactics, optimizing for cost-effective customer acquisition.

Reporting and Insights:

• Leverage analytics tools to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies.
• Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.

Budget Management:

• Plan and manage the paid media budget, ensuring efficient allocation of resources to maximize ROI.

Requirements:

• 7+ years of experience in growth, demand generation or performance marketing roles in B2C businesses running multi-channel marketing campaigns
• 1+ years of people management experience
• Growth hacking mindset, with experience developing strategy and hands-on execution
• Data-driven with a strong understanding of full-funnel metrics, attribution models and experimentation tactics
• Demonstrated ability to manage marketing budgets and deliver measurable ROI
• Effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders
• Comfortable working in a fast-paced startup environment and navigating ambiguity

Experience in healthcare, wellness or fitness verticals is a plus.