We are seeking inventive storyteller and bold marketer, ready to design standout campaigns and activations that captivate audiences and differentiate Eastspring in Singapore

KEY ACCOUNTABILITIES

• Develop and implement in close collaboration with the respective sales and products teams the marketing strategy for Singapore retail, life, and institutional segments to win new and retain existing business.
• Collaborate with Singapore-based shared resources to plan and execute product campaigns, co-branded marketing initiatives, and both small- and large-scale client events that drive ongoing engagement.
• Work with investment content and digital marketing teams to syndicate macro views and thought leadership across relevant channels, maximising reach and resonance with target audiences.
• Collaborate with investment content and digital marketing teams to help syndicate our macro views and thought leadership content to maximise reach and impact with our target audiences.
• Coordinate with internal teams to manage digital touchpoints - including website, SEO, eDMs, CRM, and social media - to build awareness and interest in our key strategies and products.
• Ensure that all materials and advertising assets are compliant with local regulations.
• Track and analyse the effectiveness of marketing initiatives, applying data-driven insights to continuously improve outcomes.
• Monitor and analyse competitors' marketing strategies, campaigns and tactics to build a repository of best practices and inform future planning.
• Contribute to the planning and delivery of regional marketing initiatives, ensuring alignment with broader brand and business objectives.
• Help to source for quality and unique premiums and manage the production and inventory process effectively.

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EXPERIENCE / QUALIFICATIONS

• A strategic and imaginative marketer with a flair for storytelling and unconventional thinking, capable of crafting distinctive marketing activations across diverse client touchpoints
• At least 5 years of experience in the financial services business in marketing, or product communication.
• University degree in Business, Marketing, Banking, Finance or equivalent.
• Strong verbal communication skills, able to communicate with people from different levels.
• Good knowledge of the full range of marketing disciplines such as advertising, digital, social media, events and literature.
• Able to work independently, excellent organisational skills and attention to detail.
• Able to manage and prioritise multiple projects to meet deadlines.

ATTRIBUTES

• Self-starter with the ability to use your own initiative and work independently.
• Excellent team player who can build strong relationships through effective communication.
• You should be highly motivated and able to manage multiple projects within strict deadlines.
• Strong analytical and problem-solving skills coupled with a hands-on implementation mentality.
• Creative, detail-oriented and collaborative.