1. Strategic Leadership & Brand Management

• Define and lead the overall marketing and communications strategy to align with business objectives.
• Position the organisation's brand identity, voice, and key messages consistently across all platforms.
• Set measurable KPIs for brand awareness, engagement, and campaign effectiveness.
• Safeguard and evolve corporate reputation and public perception.

2. Agency & Vendor Management

• Act as the main liaison with the appointed social media agency.
• Develop clear briefs, campaign objectives, and content pillars for the agency to execute.
• Review, approve, and refine the agency's proposed social media calendars, content, and creatives.
• Monitor agency performance against KPIs (reach, engagement, conversions) and hold them accountable.
• Coordinate with other vendors (e.g., PR agencies, production houses, media partners).

3. Communications & PR

• Lead internal and external communications, including press releases, media engagement, crisis comms.
• Manage stakeholder communications (government agencies, partners, clients).
• Draft and oversee key corporate communication materials: speeches, reports, newsletters, memos.

4. Campaign Planning & Execution Oversight

• Oversee development of integrated marketing campaigns (online + offline).
• Ensure consistency between social media campaigns (run by agency) and other marcomms channels (events, PR, OOH, partnerships).
• Drive annual marketing calendar and coordinate cross-channel activations.

5. Content Strategy & Corporate Materials

• Set content direction for all owned platforms (website, EDMs, brochures, corporate decks).
• Oversee production of corporate videos, photoshoots, and marketing collaterals (outsourced as needed).
• Ensure messaging consistency across digital, print, and in-person touchpoints.

6. Analytics & Reporting

• Consolidate reports from agency (social media) and internal campaigns into management dashboards.
• Analyse ROI, audience insights, and campaign learnings to inform future strategies.
• Present regular performance updates and recommendations to senior leadership.

7. Team Leadership & Internal Coordination

• Supervise in-house Marcomms staff (if any) on any other assigned tasks.
• Work with HR on employer branding and staff communications.
• Support other departments with marcomms needs (partnership/sponsorship decks, announcements, memos, collaterals).

8. Budget & Resource Management

• Develop and manage annual marketing budget.
• Allocate resources between in-house (if any), agencies, and outsourced vendors efficiently.
• Evaluate cost-effectiveness of campaigns and renegotiate contracts if needed.

Skills and Qualifications

- Strong understanding of digital marketing and consumer behaviour.

- Excellent project management and analytical skills.

- Effective communication and relationship-building abilities.

- Experience in managing external agencies and vendors.

- Design Proficiency: Skilled in design software (e.g. Canva, Illustrator, Photoshop, WordPress).

- Bilingual proficiency in English and Chinese.

- Experience in the food and beverage industry is a plus.