Develop and execute comprehensive social media strategies across platforms (Instagram, Facebook, TikTok, Xiaohongshu, etc.) to build brand awareness and drive engagement.

Plan, create, and manage content calendars, including posts, videos, and live sessions aligned with the brand's tone and wellness philosophy.

Analyze data and track performance metrics to optimize campaigns and maximize ROI.

Collaborate with design, photography, and spa operations teams to ensure consistent visual and brand storytelling.

Manage paid ad campaigns and influencer collaborations to expand brand visibility and sales conversion.

Stay updated on social media trends and wellness marketing insights to introduce fresh, effective ideas.

Requirements

Bachelor's degree in Marketing, Communications, or related field.

Strong understanding of both Chinese and English-speaking audiences.

Proven track record in content creation, social media growth, and campaign management.

Passionate about wellness, beauty, and holistic living.

Creative mindset with excellent communication and project management skills.