About Us

Hayashi is a dynamic flooring company specializing in engineered and composite wood flooring, working with both retail homeowners and corporate clients including interior designers, architects, and main contractors. As we expand our digital footprint, we're looking for a creative and data-savvy Social Media Executive to drive our brand presence and engagement across Instagram, Facebook, and TikTok.

If you're someone who lives and breathes social media, knows what content grabs attention, and can back up your creativity with data, we want to hear from you!

Role Overview

As our Social Media Executive, you will be responsible for creating, planning, and executing engaging content strategies across our social platforms. You will also manage and optimize advertising campaigns, analyze performance metrics, and help grow our community and brand awareness.

Key Responsibilities

Content Creation & Community Engagement

• Plan and create visually appealing, engaging, and brand-aligned content (images, videos, reels, stories, carousels, etc.) for Instagram, Facebook, and TikTok.
• Work with the team to showcase flooring products in real-life applications, behind-the-scenes content, project features, client testimonials, etc.
• Write engaging and relevant captions that resonate with our audience.
• Actively manage community engagement - respond to comments, DMs, and interact with followers.
• Monitor trends and viral content formats to adapt creatively for our brand.

Advertising & Performance Management

• Plan and execute paid social media ad campaigns on Meta (Facebook & Instagram) and TikTok Ads.
• Monitor campaign performance and adjust targeting, creatives, and budgets to improve ROI.
• Track KPIs such as engagement rates, reach, impressions, conversions, and cost-per-result.
• Prepare monthly reports and insights on performance, including actionable recommendations.

Strategy & Coordination

• Develop a monthly content calendar aligned with business goals and product launches.
• Collaborate with the sales and design teams to align marketing content with ongoing promotions and projects.
• Coordinate with photographers, videographers, or content creators where needed.

Requirements

• 2-3 years of experience in social media management, content creation, or digital marketing.
• Strong portfolio of social media content, preferably in design, lifestyle, interiors, or product-based industries.
• Proficiency in Canva, CapCut, or other content creation tools; bonus if familiar with Adobe Suite.
• Experience with Meta Ads Manager and TikTok Ads with a good understanding of ad targeting and budgeting.
• Strong understanding of current social trends, platform algorithms, and content strategies.
• Creative thinker with strong copywriting and visual storytelling skills.
• Analytical mindset - comfortable reading and interpreting social media metrics.
• Bonus: Photography/videography skills or experience working with UGC/influencers.

What We Offer

• Competitive salary based on experience.
• Creative freedom to shape the brand's online voice.
• Opportunities for growth in a fast-paced, design-oriented company.
• Collaborative and supportive work culture.

How to Apply

Send your resume, links to social media work or portfolio, and a short cover letter to javier@hayashi.sg with the subject:
"Application - Social Media Executive"