Key Responsibilities

• Content Creation & Management: Develop engaging content, including graphics, videos, and written copy, and manage content calendars for various social platforms.
• Community Engagement: Monitor social media accounts for comments, questions, and messages, and respond to the audience in a timely and brand-consistent manner.
• Campaign Execution: Implement and oversee digital marketing campaigns to inform, advertise, and attract public interest.
• Performance Analysis: Track key performance indicators (KPIs) and analyze data to evaluate campaign effectiveness and identify areas for improvement.
• Collaboration: Work closely with other marketing professionals, content writers, designers, and sales teams to ensure brand consistency and successful campaign integration.
• Trend Monitoring: Stay informed about emerging social media platforms, trends, and best practices to maintain a competitive edge.

Required Skills & Qualifications

• Education: A bachelor's degree in marketing, communications, or a related field is often preferred.
• Technical Skills: Proficiency with social media platforms, content management systems, and analytics tools is essential.
• Communication: Excellent written and verbal communication skills are crucial for crafting compelling content and engaging with the audience.
• Analytical Skills: The ability to interpret data and use it to make informed decisions about social media strategies.
• Creativity: A creative mindset to develop innovative and engaging content.

• • Time Management: Strong organisational and time management skills to handle multiple platforms and campaigns simultaneously