Responsibilities:

1. Media & PR Support

- Assist in maintaining relationships with gaming and lifestyle media. - Support the preparation and distribution of press releases and media kits. - Help coordinate press coverage and track earned media mentions.

2. KOL & Influencer Outreach

- Identify potential KOLs and micro-influencers aligned with our brand.

- Support onboarding and coordination of influencer campaigns. - Track influencer deliverables and engagement metrics.

3. KOC & Content Creator Program Support

- Assist in recruiting and engaging Key Opinion Consumers (KOCs) for our content creator initiatives.

- Help provide content assets, guidelines, and incentives to support KOCs.

4. Community Partnership Assistance

- Reach out to relevant social community leaders, admins, and group moderators to explore content collaboration opportunities.

- Support cross-posting and promotional activities with community partners.

5. Campaign Coordination

- Collaborate with marketing and creative teams to help execute integrated campaigns.

- Track campaign progress, budgets, and results.

- Assist in preparing campaign reports and insights.

Qualifications:

- 1-3 years' experience in marketing, PR, influencer management, or community support (gaming or related industries preferred).

- Bachelor's degree or above; fluency in both Chinese and English for professional communication with colleagues in China.

- Good communication and interpersonal skills.

- Organized, detail-oriented, and able to manage multiple tasks.

- Passion for gaming and online communities is a plus.