• IT MNC
• B2B marketing in technology industry

Responsibilities

• Liaison with regional sales and product leadership to develop the GTM strategy for ASEAN/HK
• Responsible for developing and owning regional Marketing strategy and driving outcomes for ASEAN market
• Strategize and craft marketing campaigns to realise GTM strategy while maintaining optimum cost per lead ratio
• Identify prospective clients and build a strong sales pipeline for the Sales Managers using different marketing channels - LDR/cold - calling, email communications, LinkedIn, referrals and other direct marketing methods
• Find unique ways to attract the attention of C-level executives
• Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal
• Manage regional budgets and spends
• Track lead status on a daily, weekly and monthly basis to check performance against the marketing plan
• Own regional events planning, execution and outcomes

Requirements:

• 5+ years' Enterprise B2B experience in Regional Marketing in ASEAN/ HK
• Experience in Telecom/ Cybersecurity/ Service provider segment preferred
• Strong experience of running Marketing campaigns
• Good writing and verbal communications skills

(EA Licence No. 14C7000)

(EA Personnel Registration No : R1110355)