XHS Marketing Specialist

SME MARKETING SOLUTIONS PTE. LTD.

5 days ago

Posted date

5 days ago

N/A

Minimum level

N/A

Part-timeEmployment type

Key Responsibilities

Plan & Execute Strategy - Develop and implement XHS marketing campaigns aligned with business goals.
Content Creation - Produce engaging posts (text, images, videos) tailored for Chinese-speaking audiences.
Community Engagement - Grow followers, manage comments/messages, and build brand presence on XHS.
KOL/Influencer Marketing - Identify, collaborate, and manage partnerships with relevant KOLs/KOCs.
Advertising & Campaigns - Run and optimize paid ads, seasonal promotions, and product launches.
Analytics & Reporting - Track performance, analyze results, and recommend improvements.
Cross-Platform Alignment - Coordinate with TikTok, Instagram, WhatsApp, and sales teams for integrated marketing.
Compliance - Ensure content meets XHS guidelines and stays aligned with brand reputation.

Requirements / Qualifications

Proven experience in XHS (小红书) marketing, content creation, or community management.
Strong understanding of Chinese social media culture, trends, and consumer behavior.
Excellent writing and communication skills in Mandarin and English.
Creative mindset with the ability to produce engaging content.
Analytical skills to track, interpret, and optimize performance data.
Familiarity with influencer/KOL marketing.

Related tags

JOB SUMMARY

XHS Marketing Specialist

SME MARKETING SOLUTIONS PTE. LTD.

Singapore

5 days ago

N/A

Part-time

XHS Marketing Specialist