The Candidate

• Should have in-depth experience in association marketing communication
• Experience in Awards management will be a great plus
• Has initiative and be independent in carrying out scopes assigned
• Should be a good communicator to establish close working relations with various partners & stakeholders
• Should have events organisation experience

(1) Marketing

FLA digital platforms (i.e. website, social media channels, GMB, youtube, etc) - fully responsible for

• Content curation: Build & maintain an engaging & up to date FLA website where franchising and licensing resources and contacts are readily accessible
• Increase visibility and awarenessof the association in all digital platforms (submit a calculated proposal of marketing budget for SEM, SEO, paid adverts, editorials etc on related/relevant platforms/channels vs projected outcomes for management's approval); execute/track/review/report outcomes diligently (monthly)
• To research & propose additional outreach channels to boost FLA's branding and activities uptake
• In charge of content proofing for all social media postings (including Facebook, GMB, LinkedIn, and additional channels that may be deemed relevant/beneficial)
• Conceptualise & design marketing and communication collaterals (i.e. emailers, social media posts, video clips, brochures, newsletters, etc)
• Ensuring members' profile pages are updated
• Develop/Grow relevant PR contacts and channels to bring up the awareness and branding of FLA, our activities/events & members (draft media releases where required)
• Maximise FLA digital platforms/website fully (with aim to monetise where possible e.g. drive advertising uptake)

(2) Managed WSQ Courses - fully responsible for Performance of all 9x existing FLA WSQ Franchise / License courses

• Sales KPI: At least 14 sessions per year - targeting 350pax of course participants by 2026
• To ensure positive reviews from attendees(to maintain above 4.5 out of 5 for all courses)
• Smooth execution of course run
• Event timeline management from marketing to payment, print/delivery of updated course material for course facilitation/participant usage
• Participants should be well supported (during enrolment and on-site)
• Ensure successful renewal of FLA WSQ courses from SSG before validity period expires
• Marketing: To develop new/revamp marketing communications (print collaterals/factsheets, video, ad buys, etc) that meets SSG guidelines; content should be clear & captivating communication of key learnings
• To propose effective alternative/new marketing channels to expand/grow target audience/potential leads (FLA WSQ course attendees)
• Operations/administrations: Close monitoring & timely follow-up with SSG on grant reimbursements
• To fully understand and be responsible for SSG-TP course funding audit
• Administrations: Ensures systematic filing (internally and externally to meet SSG requirements via TPG as well as audit) of course runs documentations

(3) FLA Awards & Presentation Ceremony (annual flagship event)

• Accountable for P&L management
• Event organisation
• Review Awards Nomination details - propose relevant changes to streamline and sustain event (i.e. categories, schedules, etc)
• Review publicity (Winners' Celebration Package) - propose, select & manage vendors
• Marketing execution & Drive Nomination submission
• Prepare and arrange for Judging
• Drive Award winners' celebration (i.e. marketing/publicity) packages uptake
• Prepare all logistics and administrations of Awards Presentation Ceremony
• Execute pre and post Marketing/Publicity for Award Winners
• Execute the Awards Presentation Ceremony

(4) General Association Support

(a) Membership support

• Assigned membership account management/tracking
• Weekly members' feature for business matching
• To conduct Franchise diagnostics (competency assessment)

(b) General administrations (invoicing, payment follow-ups, etc) for assigned projects/scopes

• Update FLA sub-committees on project progress
• Involved in FLA EXCO meetings to update on project progress
• Other roles when assigned as need arises

Preferred Qualifications

• Familiarity and passionate in association/members' engagement functions
• Related experience in organising Awards will be a plus
• At least 5 years experience in events organisation
• Exceptional marketing communication, writing (content curation) and interpersonal skills
• Savvy in social media and marketing platforms for events publicity
• Detailed-oriented, independent & proactive team player
• Good people skills
• Bachelor's degree preferred

http://www.flasingapore.org/

Kindly send your resume to tricia@flasingapore.org