Strategic Initiatives & Marketing Lead

Place: German Centre Singapore

Starting Date: October 2025

The Company

We're the Singapore daughter company of a European Corporate group and support medium-sized companies in entering and developing markets worldwide. As a service business, we focus on excellent customer experience, provide practical advice, and create a quick access to local networks. Our Singapore business has a successful track record and a market-leading position with a dedicated and a stable high-performing team. Our Singapore branch one of several branches in Asia and an important location for the group.

Position Summary

The Strategic Initiatives & Marketing Lead plays a critical role in supporting the Managing Director in advancing the company's strategic priorities, stakeholder engagements, and internal governance. This position works across functions to coordinate high-impact projects, executive communications, and special initiatives, while also guiding and developing the Marketing and Event Management team to achieve key business targets. The role requires strong organizational, analytical, and interpersonal skills, with the ability to manage sensitive information and navigate cross-functional collaboration effectively.

Job Responsibilities

Strategic Projects & Initiative Support

• Coordinate and monitor key strategic initiatives and delegations, business development efforts, and internal change programs across departments.

• Conduct research, prepare briefings, and provide analysis on market trends, business performance, and competitor activities

• Draft concept papers, proposals, or internal reports that support strategic business cases or executive decisions for submission to the board of directors

• Track and report on project milestones, deliverables, and risks in coordination with internal stakeholders.

Executive Affairs & Governance

• Support the Management in scheduling, preparation, and follow-up of leadership meetings, board engagements, and internal planning sessions.

• Prepare presentation decks, minutes, and briefing materials for high-level internal or external meetings.

• Coordinate internal communication, including delivery of announcements, updates, and strategy rollouts.

Business Reporting & Administration

• Consolidate department updates and KPIs for quarterly business reviews or board reports.

• Maintain a dashboard of strategic priorities, deliverables, and stakeholder engagement plans.

Marketing and Event Management

• Guide and develop the Marketing and Event Management team members (2 direct reports).

• Set clear goals and KPIs for the marketing and events functions, ensuring alignment with the overall business strategy.

• Oversee the execution of the annual marketing plan and event calendar, achieving the required KPIs

• Provide strategic guidance on brand positioning, digital marketing, content creation, and event execution to enhance community engagement and achieve business targets.

• Foster a collaborative and high-performing team culture.

Job Specifications

Education & Experience

• Degree in Business Administration, Marketing, Communications, or a related field.

• 3-5 years of experience in project coordination, executive support, strategy office, marketing or consulting environment.

• Experience working with senior leadership and managing cross-functional stakeholders is a strong advantage.

Skills & Competencies

Hard Skills:

• Project Management: Proven experience in coordinating strategic initiatives from conception to completion. PMP or similar certification is an advantage.

• Advanced Communication: Expertise in drafting concept papers, board-level presentations, and executive briefings.

• Marketing & Event Strategy: A strong understanding of marketing principles and event management cycles, with the ability to provide strategic oversight to functional teams.

• Business & Market Analysis: Ability to conduct research and deliver insights on market trends and business performance.

• Tech Proficiency: High proficiency in MS Office Suite (PowerPoint, Excel, Word). Experience with project management tools and marketing platforms (e.g., CRM, social media schedulers) is a plus.

Soft Skills:

• Leadership & Team Development: A demonstrated ability to coach, mentor, and motivate a team to achieve its goals.

• Discretion & Professionalism: Ability to handle confidential information with the utmost judgment and integrity.

• Stakeholder Management: Exceptional interpersonal skills with a proven ability to collaborate effectively across all levels of an organization.

• Proactivity & Ownership: A results-oriented and collaborative mindset with the ability to work autonomously and drive projects forward.

• Analytical & Critical Thinking: Strong ability to process information, identify key issues, and support executive decision-making.

Language

• Business fluency in English and German (written and spoken) is essential for stakeholder communication.

What We Offer

• Be an essential member of a small and exclusive team, developing best solutions and services for our clients.

• Work independently, self-driven and be responsible for special projects and your daily tasks.

• Be part of an established company with German DNA.

• An innovative and inspiring environment with many opportunities for global cross-team exchanges.

• Good working conditions with a great work-life balance.

Please send your application to Ms Jeypreiya Kuppusamy, Director Finance and Middle Office at career@germancentre.sg

We apologise in advance as we may only be able to get back to shortlisted candidates; but we appreciate every application.