As a of International Marketing and Business Development Manager, you will play a crucial role in promoting

food products, increasing brand awareness, driving revenue growth, managing client relationships, developing

distribution strategies, and expanding SJ Low Bros' market presence. Your role requires a strategic approach

to both sales and business expansion, ensuring sustainable growth and competitiveness in the food industry.

Below is a breakdown of your key duties:

A) Sales & Marketing Responsibilities:

 Develop and implement sales & marketing strategies to achieve business objectives and revenue goals.

 Identify and pursue new sales opportunities in supermarkets, retail stores, food service providers, and

wholesale markets locally and regionally.

 Build and maintain strong relationships with key clients, distributors, and retail partners to drive longterm

business growth.

 Negotiate pricing, contracts, and promotional deals with buyers and key stakeholders.

 Handle customer inquiries, concerns, and complaints promptly to ensure customer satisfaction and

retention.

 Conduct in-depth market research to understand industry trends, competitor activities, pricing strategies,

and customer preferences.

 Monitor and analyze sales & marketing performance, making data-driven adjustments to improve

effectiveness.

 Establish and enhance SJ Low Bros' brand identity through consistent messaging, packaging, and

positioning in the market.

 Lead the planning, execution, and optimization of marketing campaigns across multiple channels,

including digital marketing, social media, email marketing, and events.

 Develop and manage marketing budgets, ensuring cost-effective use of resources while maximizing ROI.

 Organize and attend trade shows, conferences, and industry events to represent the brand, generate

leads, and expand market reach.

 Plan and execute in-store promotions, product sampling, and merchandising activities to increase brand

visibility and consumer engagement.

 Provide training to sales staff on marketing strategies, sales techniques, product knowledge, and

customer engagement best practices.

 Prepare detailed sales reports, forecasts, and performance analyses for senior management to track

progress and guide decision-making.

 Collaborate with internal teams (logistics and finance) to ensure seamless execution of sales and

marketing initiatives.

 Any other duties assigned by your superior

B) Business Development Responsibilities:

 Develop and implement growth strategies to expand SJ Low Bros' market share, both locally and

internationally.

 Identify and evaluate new business opportunities, including potential partnerships, joint ventures, and

distribution agreements.

 Expand distribution channels by securing new retailers, food service providers, and wholesalers

 Explore international market expansion opportunities and navigate regulatory requirements for exporting

products.

 Build relationships with key industry players, including suppliers, government agencies, and food industry

organizations.

 Negotiate strategic partnerships to enhance brand presence and increase market penetration.

 Monitor industry regulations and compliance standards, ensuring all business operations meet food

safety and quality requirements.

 Analyze business performance metrics, identifying areas for growth, cost reduction, and process

improvement.

 Work closely with product development teams to identify trends and customer needs, contributing to

new product innovation.

 Drive corporate social responsibility (CSR) initiatives related to sustainability, ethical sourcing, and

community engagement to strengthen brand reputation.

 Any other duties assigned by your superior

Qualifications & Experience

1. Knowledge in Food Industry

2. Ability to communicate clearly and negotiate with Food suppliers in Mandarin and English, write well, peak eloquently, and are comfortable presenting to senior leadership.
3.Able to travel to China. Excellent negotiation skill in Mandarin.(The candidate is expected to travel to main cities in China for sourcing new suppliers and negotiating with Chinese suppliers).
4. Knowledge in contract drafting would be preferred. Candidate needs to handle some documents,such as preparing and modifying long term supply contracts in Mandarin and English.
5.Proficient and comfortable working on Word, Microsoft PowerPoint and Excel.