Marketing Executive (Skincare)
a day ago
Posted datea day ago
Marketing / AdvertisingJob category
Marketing / AdvertisingDo you live and breathe beauty, wellness and all things creative? Here’s your chance to shape the voice of a leading skincare brand and connect with thousands of customers who trust us to help them look and feel their best. As our Marketing Executive, you won’t just “do marketing” — you’ll be a storyteller, trendspotter and brand guardian all in one. You’ll plan and execute exciting, multi-channel campaigns across e-commerce, social media, PR, digital marketing, CRM and events — turning ideas into results and customers into loyal fans.
- E-Commerce – Keep our online store and marketplace listings (Shopify, Shopee, Lazada) fresh, optimized and irresistible with great visuals and promotions that drive sales.
- Social Media – Plan, create and post engaging content on Instagram, TikTok and Facebook that builds our community and sparks conversations.
- Public Relations – Partner with influencers and media to get our products featured, reviewed and loved, while managing product gifting and media kits.
- Digital Marketing – Run paid ad campaigns (Google, Meta, TikTok) and continuously optimize for clicks, conversions and ROI.
- Customer Relationship Management (CRM) – Craft personalized email/SMS campaigns and loyalty programs that keep customers coming back.
- Events & Campaigns – Coordinate exciting product launches, pop-ups, and in-store activations that bring the brand to life offline.
Requirements:
- Diploma/Degree in Marketing or Communications
- Proven experience in trade marketing, with at least 2 years of experience in the beauty industry
- Strong understanding of brand guidelines and the ability to create content that aligns with these standards
- Excellent written and verbal communication skills, with a creative and detail-oriented approach to marketing strategies
- Strong organizational and project management skills, with the ability to prioritize multiple tasks
- Analytical mindset with the ability to interpret data and generate actionable insights
- Excellent communication and stakeholder management skills
- Ability to multitask, prioritize, and work independently in a dynamic, cross-functional environment
- A collaborative, team-first attitude with a proactive problem-solving approach
Other Information:
- 5 days’ work week, Mon to Fri, 9.00am to 6.00pm
- Office directly connected to Paya Lebar MRT (Paya Lebar Square Office Tower)
JOB SUMMARY
Marketing Executive (Skincare)