About Sleek

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

1. Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
3. FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 450 staff with an intact startup mindset.

We have achieved >70% compound annual growth in Revenue over the last 5 years and as a result have been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.

Some other great things about working at Sleek...

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You'll be able to work from home 3 days per week. If you need to start early or start late to cater to your family or other needs, we don't mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules.

Personal growth: You'll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you'll be making decisions, making mistakes and learning. There's also a range of internal and external facing training programmes we run. We're also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we've been committed to building Sleek as a force for good. In just over 5 years, we've joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.

About the role

We are seeking a data-driven and visionary Product Marketing Lead to spearhead our product-led growth (PLG) initiatives. Your mission is clear: drive 80 new client acquisitions within your first 6 months by deeply aligning our product's value proposition with user needs and optimizing the end-to-end experience-from awareness to activation to revenue.

This is a high-impact, cross-functional role at the intersection of product, growth, and marketing. You will own the strategy and execution of marketing programs that drive self-serve adoption, free-to-paid conversion, and customer expansion.

Key Responsibilities:

• Design and lead a product-led growth roadmap tailored to driving user acquisition, activation, and monetization, based on solid customer insights.
• Launch or drive user acquisition of 1-4 free products with strong need in adjacent territories to Sleek's core business, with opportunities to upsell to the users of the products the core services of Sleek
• Develop GTM strategies for new product features or modules with a focus on rapid adoption and tangible business outcomes.
• Partner with eCommerce, CRM & Customer Journey Product/Engineering teams to refine onboarding flows, in-product messaging, and user engagement loops.
• Lead GTM for new features and products: Develop compelling messaging, positioning, and go-to-market plans for new product functionalities, ensuring their successful adoption and impact on growth.
• Launch rapid experimentation (A/B tests) across the funnel to maximize signups, trial starts, and upgrade rates.
• Track and improve key PLG metrics such as CAC, TTV (time to value), trial conversion, and NPS.
• Build and execute a plan to acquire 80 new clients within 6 months, including detailed acquisition funnels and success milestones.
• Analyze user cohorts and behavioral data to inform client targeting and messaging.
• Report weekly on PLG performance, insights, and corrective actions to stakeholders.

To do this, you will have:

• 10+ years of experience in B2B SaaS product marketing, with at least 2 years in PLG-focused roles.
• Proven track record of driving measurable growth, including successful acquisition campaigns or product adoption loops.
• Strong analytical mindset with proficiency in tools like Tableau and Excel.
• Excellent storytelling and positioning skills; ability to translate product capabilities into compelling narratives.
• Experience scaling a product from early PMF to growth stage.
• Background in marketing to SMBs, startups, or digital-native clients.
• Familiarity with modern CRM (Hubspot) and PLG stacks and automation tools (e.g., Appcues, Clearbit, Segment, Intercom).

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don't know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you're more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Data driven: We are a data rich business with ~15,000 small customers. Each decision we make can impact many more people than we realise - so it's critical that we use sound data to support our strategies and review the success of our initiatives.

Can have tough conversations in a positive way: It's not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast moving business where people care about their work. People that proactively have tough conversations with kindness build empathy, trust and great working relationships.

About the interview process

The successful candidate will participate in the below interview stages.

It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.

Whether the interviews are held over video call or in person will depend on your location and the role.

Introductory call

• A ~30 minute video call with a member of our HR team to discuss your application and get a better understanding of your experience and expectations for the role

Career Exploration and Strengths Assessment

• A ~60 minute chat with the Hiring Manager to dive into your educational experiences, projects, or any relevant internships you've completed. This is an opportunity to discuss what you've enjoyed, where you've excelled, and any challenges you've encountered. Additionally, we'll explore your key strengths, looking for alignment with the skills and mindset needed in HR, including communication, organisation, and attention to detail.