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Digital Marketing & Brand Manager - Luxury Brand


VELOCE GLOBAL PTE. LTD.
11 days ago
Posted date
11 days ago
N/A
Minimum level
N/A
Full-timeEmployment type
Full-time
ITJob category
IT
Digital Marketing & Brand Manager - Luxury Brand
  • Based in Singapore | Full-time | S$78K-84K OTE + Equity Pathway


"The difference between ordinary and extraordinary is that little extra ."
If you get chills from that quote and live for luxury brand-building, let's talk. We're a fast-growing Singapore fragrance house redefining premium scents for homes and hospitality. As we prepare for international expansion, we need a visionary Digital Marketing & Brand Manager to architect our digital dominance.

Compensation & Benefits
  • Base salary: S$5,500/month.
  • Quarterly bonuses: Up to S$4,500/quarter (S$12,000 - 18,000/year), tied to performance.
  • Total potential compensation: S$78,000 - 84,000+ annually.
  • Potential for future equity or long-term incentive options as the company scales.


Why You'll Love This Role
  • Lead 360° campaigns for a beloved local brand with international ambitions.
  • Shape launches, collaborations, and digital strategies for a high-growth luxury niche.
  • Work directly with founders who value creativity, agility, and data-driven results.
  • Build a portfolio of standout work across e-commerce, social, and experiential marketing.


Your Impact:

Strategy & Performance
  • Plan and execute pre-launch to post-launch campaigns (TikTok Shop, Shopee, Lazada, Shopify).
  • Optimise UX, CRO, and sales performance with data-backed decisions (ROAS, GA4, Klaviyo).
  • Conduct competitor analysis to refine brand positioning and creative angles.

Content & Social Mastery
  • Lead content strategy for IG, TikTok, Xiaohongshu (Little Red Book), ensuring premium storytelling.
  • Collaborate with creators, freelancers, and agencies to elevate visual and tonal consistency.
  • Grow our Xiaohongshu presence through UGC, KOL partnerships, and local relevancy.

Community, Influence & Launches
  • Grow and manage our ambassador, affiliate, and UGC pipeline.
  • Coordinate with ambassador and affiliate programs to drive organic reach.
  • Host brand livestreams to engage the community, launch products, and deepen brand connection.
  • Lead collaboration and gifting campaigns tailored to luxury positioning.

Brand Collaborations & Events
  • Lead monthly brand events/collabs (e.g. pop-ups, partner brand collabs).
  • Plan full-funnel campaigns: concept, product integration, engagement, and sales.
  • Ensure all activations are aligned with luxury market standards and deliver positive ROI.
  • Collaborate with partner brands in beauty, fashion, wellness, or lifestyle.


Who You Are
  • 3-5+ years in digital marketing, content strategy, or campaign management.
  • Experience managing mid to high-end luxury or premium lifestyle brands is essential.
  • Experience in beauty/lifestyle/FMCG products.
  • Familiarity with influencer outreach & UGC content.
  • Deep understanding of multi-channel ecommerce and launch planning.
  • Proficient in Shopify, paid ads (Meta, TikTok), and marketing tools (GA4, Klaviyo, etc.).
  • Analytical mindset with a creative spirit; thrives in a fast-paced, founder-led team.
  • Highly organised, self-motivated, and obsessed with driving results.
  • A natural storyteller who blends creativity with data-driven decision making.
  • Comfortable managing multiple projects in a fast-paced startup environment.
  • Passionate about building brands that resonate and grow sustainably.


Why Join Us?
  • Lead marketing for a beloved local brand with international ambitions.
  • Build a portfolio of 360° campaigns across luxury, ecommerce, and cultural platforms.
  • Work closely with founders who value creativity, agility, and excellence.
  • Enjoy a collaborative culture that rewards innovation and ownership.


Apply Like a Standout Candidate

Send us:
  1. Your LinkedIn/CV
  2. A 90-second Loom video pitching:

"How you'd make our next launch stop scrolls in 3 seconds"
  1. 1-2 campaign samples where data met creativity

→ hello@veloceglobal.com
Priority deadline: 31 July 2025

P.S. No generic cover letters, impress us with your pitch.
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JOB SUMMARY
Digital Marketing & Brand Manager - Luxury Brand
VELOCE GLOBAL PTE. LTD.
Singapore
11 days ago
N/A
Full-time

Digital Marketing & Brand Manager - Luxury Brand