Responsibilities

1. Plan and execute end-to-end digital marketing campaigns (lead gen, brand awareness, recruitment) across Meta, Google, YouTube, LinkedIn, and other relevant platforms.
2. Develop and manage retargeting and remarketing funnels to nurture leads through the entire marketing funnel.
3. Lead generation, management and allocation for optimal sales performance. Gather and analyse feedbacks from the stakeholders to improve campaigns for higher quality leads.
4. Track, analyse, and report performance metrics (CPA, CTR, ROAS, conversions) using GA4, Meta Pixel, and UTM tagging.
5. Manage media budgets effectively with a focus on cost-efficiency and ROI.
6. Monitor, analyse and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
7. Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive digital marketing initiatives aligned with overall brand objectives.
8. Conduct thorough market research to identify target audiences, new opportunities, industry trends, competitors' strategies, and best practices leveraging the data to refine marketing campaigns and maximize results.
9. Provide strategic insights and recommendations to improve the digital marketing, websites and PropNex proprietary tech and its ecosystem.

Requirements

1. Degree or Diploma in Marketing, Digital Marketing, Communications, Business, or a related field (Candidates with strong portfolios and relevant certifications may also be considered in lieu of formal academic qualifications.)
2. Min. 3-5 years of hands-on experience in digital marketing, preferably in performance or full-funnel marketing.
3. Strong proficiency in Meta Ads Manager, Google Ads (GDN, PPC etc), YouTube Ads, and campaign analytics.
4. Experience with retargeting, lookalike audiences, audience segmentation, and lead funnel management.
5. Familiar with GA4, Meta Pixel, Google Tag Manager, and UTM tagging.
6. Ability to manage multiple concurrent campaigns with strong attention to ROI and KPIs.

Benefits

1. Conducive Work Environment
2. Opportunities for Growth and Progression
3. Annual Leave up to 21 days
4. Festive Leave up to 3 days
5. Work From Home Leave up to 24 days (if applicable, based on the job nature)
6. Birthday Leave and Voucher
7. Medical and Insurance Benefit
8. Dress Code : Smart Casual

Other Information

• Working Location: Toa Payoh, (HDB Hub near Toa Payoh MRT Station)
• 5-day work week, Mondays to Fridays: 9.00am to 6.00pm

Interested candidates are invited to submit a comprehensive resume, stating the current and expected salary and date of availability.

We regret that only shortlisted applicants will be notified.