Job Description

- to lead digital marketing initiatives to drive monthly marketing qualified leads (MQLs) via Meta Ads and third party platforms

- to collaborate closely with sales team to align lead generation with conversion goals, improving campaign-to-sale efficiency

- to plan and execute full-funnel digital campaigns across Facebook, Instagram, Linkedin, Google Ads, SEO/SEM, and email platforms such as Mailchimp

- to introduce data tracking frameworks to measure ROI, cost per lead (CPL) and engagement metrics, enhancing decision-making and campaign performance

- to develop a long term B2B business strategy to raise brand visibility, build industry trust and automate inbound lead generation

Job Requirements

- proven track record in brand positioning, digital campaign leadership and driving growth through multi-channel strategies

- must be proficient in HubSpot, Salesforce, Meta Ads and Google Ads

- tertiary education or professional qualification, preferably in a related discipline