Job Overview:

We are looking for an experienced, data-driven E-commerce & Digital Marketing Manager to lead and grow our online sales channels. This role will be responsible for developing and executing digital marketing strategies, managing e-commerce platforms, optimizing user experience, and driving online revenue growth.

Key Responsibilities:

E-commerce Management

• Oversee day-to-day operations of e-commerce platforms (e.g., Shopify, Lazada, Shopee, etc.)
• Monitor product listings, inventory, pricing, promotions, and order fulfillment
• Optimize product detail pages to increase conversion and reduce cart abandonment
• Implement strategies to grow online revenue and improve customer experience

Digital Marketing Strategy

• Plan and execute digital marketing campaigns (Facebook, Instagram, Google Ads, TikTok, EDM, etc.)
• Analyze campaign performance and ROI, and adjust strategies accordingly
• Manage and grow customer database through retargeting, email marketing, and CRM tools
• Work with designers/copywriters to develop content for social media and paid ads

Website & Analytics

• Oversee website UX/UI, ensuring a smooth, mobile-first shopping experience
• Manage SEO/SEM initiatives to improve organic visibility and ranking
• Use tools like Google Analytics, Meta Ads Manager, and GA4 to track KPIs and performance metrics

Budget & Reporting

• Manage and allocate marketing budget efficiently
• Prepare monthly performance reports and recommend improvements
• Stay updated on e-commerce and digital trends to identify new opportunities

Requirements:

• Diploma/Degree in Marketing, E-commerce, Business, or related fields
• Minimum 3-5 years of relevant experience in digital marketing and/or e-commerce
• Strong knowledge of online platforms (e.g., Shopify, Lazada, Shopee)
• Proficient in Meta Ads Manager, Google Ads, Google Analytics, Klaviyo or Mailchimp
• Creative thinker with a strong analytical mindset
• Excellent communication, leadership, and project management skills
• Passionate about fashion/retail and consumer behavior

Bonus Skills (Preferred but Not Required):

• Graphic design or basic video editing skills
• Knowledge in affiliate marketing or influencer marketing
• Experience in performance marketing or managing agencies