ASSISTANT/DIGITAL MARKETING MANAGER

Mandarin Oriental, Singapore is looking for Assistant/Digital Marketing Manager to join our Marketing team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Mandarin Oriental, Singapore is a sanctuary of luxury and sophistication overlooking the iconic Marina Bay.

About the job

Based at the Mandarin Oriental, Singapore within the Sales & Marketing Department, Assistant/Digital Marketing Manager assists the Director of Marketing and Communications to develop and execute digital and social media strategies to enhance the brand visibility. The Assistant/Digital Marketing Manager reports to the Director of Marketing.

As Assistant/Digital Marketing Manager, you will be responsible for the following duties:

Digital Marketing:

• Proactively plan creative, compelling, and targeted digital communications activity and campaigns

• Manage the creation and implementation of engaging content on the hotel's website and social media channels, email campaigns and digital advertising.

• Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions.

• Monitor and analyse the performance of OTAs platform and performance marketing providing regular reports and optimise the performance.

• Create and execute social media campaigns that will generate leads, drive quality traffic and fans/followers engagement

• Plan and execute monthly newsletter.

• Oversee photo and video shoot to develop creative assets to be implemented on digital and social channels.

• Community management on hotel's social media accounts.

• Manage multiple social media accounts using Business Manager, HootSuite, etc.

• Generate monthly reports on social media performance with the ability to study and analyse figures to improve campaign performance.

Administration:

• Prepare monthly marketing reports related to digital marketing initiatives.

• Regular update on weekly marketing status report.

• Provide digital marketing services support for hotel's key departments.

• Assist to evaluate requests for media stays (websites, bloggers, etc.) and digital advertising for the approval of the Director of Marketing and Communications

As an Assistant/Digital Marketing Manager, we expect from you:

• Minimum 3 - 5 years of experience in digital marketing role,

preferably in travel or hospitality industry.

• Proficiency in digital marketing tools and platforms such as Google Analytics and social media management tools.

• Strong written and verbal communication skills, fluency in Chinese is preferred.

• Knowledgeable on OTAs platforms and Chinese social media channels is preferred.

• Ability to multitask, prioritise and meet tight deadlines in an agile environment.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it's important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

We're Fans. Are you?