Digital Sales Manager
Job post no longer accepts applications
FWD SINGAPORE PTE. LTD.
PURPOSE
Digital Marketing Strategy & Marketing Campaign Execution
KEY ACCOUNTABILITIES
QUALIFICATIONS / EXPERIENCE
KNOWLEDGE, SKILLS & ABILITY
Digital Marketing Strategy & Marketing Campaign Execution
- Manage performance marketing channels (Search, Social, Display, Video), affiliate partnerships, EDM, and SEO.
- Develop and implement innovative strategies using - SEO, SEM, and other techniques to drive traffic and conversions to achieve sales targets.
- Optimize campaigns across email, social media, display, and search using web analytics tools.
- Ensure alignment of marketing initiatives with business goals to optimize cost per acquisition (CPA)
KEY ACCOUNTABILITIES
- Drive activities to achieve sales targets across all channels (search, social, video, display, etc), EDM, Affiliate partners, and Renewals.
- Work with in-house design team and media agency to plan and execute always-on and tacticalcampaigns; monitor campaigns and make timely changes considering competition offers, on-going CPA, product case size, etc.
- Review and customize sales, marketing & renewal communications (e-mail, sms, push notification) to optimize sales and conversions
- Work closely with platform product owners to optimize sales journeys and suggest required changes to improve and maintain SEO rankings.
- Review and revisit discounts given across products and suggest required changes to improve take-up rate
- Work closely with product team to understand key product USP and latest product features to make required changes to product pages
- Manage key marketing systems and analyze performance (CRM, promo code module, CMS, Qlik) whilst establishing and maintaining scalable processes that ensure best practices in sales and marketing
QUALIFICATIONS / EXPERIENCE
- Bachelor Degree in Marketing or relevant field
- Minimum 5 to 7 years of experience in digital marketing including on-boarding of the online Affiliate/e-commerce partners
- Experience in insurance industry will be a plus
KNOWLEDGE, SKILLS & ABILITY
- Drive and identify business opportunities and strategic approaches
- Able to multitask and remain calm under pressure, especially during peak hours or intense situations
- Effectively facilitate discussions among multiple stakeholders and manage peer groups / project teams
- In-depth knowledge of various digital marketing and social media platforms, best practices and website analytics
- Solid understanding of SEM, Display and Paid Social Working knowledge of web journey principles, best practices, and content management platforms
- Familiar with SEO best practices and analytical tools, such as Google Analytics
- Good with numbers, projections and sales analysis
- Strong presentation skills
- Effective verbal and written communication
- Highly proficient in Microsoft Applications especially Excel
- Strong background in customer acquisition, marketing operations and process design
- Strong people management skills to provide guidance to junior team members
JOB SUMMARY
Digital Sales Manager
FWD SINGAPORE PTE. LTD.
Singapore
5 months ago
N/A
Full-time
Job post no longer accepts applications
Digital Sales Manager
Job post no longer accepts applications