Digital Marketing Manager
IPPUDO SINGAPORE PTE. LTD.
Job Duties:
Requirements:
- Proactively monitor and analyse social media KPIs on a weekly/monthly/quarterly basis.
- Must be proactive in taking learnings and tweak strategy and posts accordingly.
- Develop and execute the overall digital marketing strategy to support business objectives, ensuring a seamless and engaging journey across all platforms including social media and company website.
- Track marketing metrics and analyse digital data to measure marketing success, improve traffic and engagement.
- Create digital marketing campaigns.
- Launching promotional offers and events to attract new and existing customers.
- Lead content and community management across social media platforms-ensuring brand consistency, timely engagement, and relevance to drive awareness and affinity.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
- Conduct ongoing competitor and digital trend analysis through social listening and digital monitoring tools to uncover opportunities and benchmark performance.
- Manage digital marketing budgets to ensure optimal investment efficiency, with clear tracking of ROI and performance against defined KPIs.
- Stay abreast of emerging digital technologies and marketing innovations, proactively applying relevant insights to keep the brand at the forefront of digital engagement.
- Actively track and manage public comments/feedback and private direct messages across owned social media channels. Monitor, engage and respond to guest interactions and messages in a timely and brand-appropriate manner.
- Ad hoc duties assigned by superior/ manager.
Requirements:
- Degree holder in Marketing.
- At least 5 years of relevant marketing and digital experience from F&B industries.
- Flexible and adaptable to new challenges.
- Prior experience on ecommerce platform will be considered favourably.
- Keen interest in social media content development and latest digital trends.
- Customers focused with strong reliance on data, analysis and insight.
- Ability to multi-task and adapt to complex, fast-changing work environment.
- Excellent communication and interpersonal skills.
JOB SUMMARY
Digital Marketing Manager
IPPUDO SINGAPORE PTE. LTD.
Singapore
6 days ago
N/A
Full-time
Digital Marketing Manager