DIGITAL PRODUCT MANAGER Job description

Product managers play a key role in ensuring that food and beverage products are not only delicious, but also safe, compliant, and meet the needs and preferences of consumers.

Product managers in this industry must keep a pulse on the latest market trends, regulatory requirements, and consumer preferences in order to develop products that meet and exceed customer expectations.

Finally, understanding consumer preferences and demands is critical for product managers in the food and beverage industry. Consumers today are more health-conscious and environmentally aware than ever before, and they expect the products they buy to reflect these values.

Duties and Responsibilities

• \tidentifying the key market segments and trends that are driving growth and innovation

• \tstay up-to-date with the ever-changing regulatory landscape. With the rise of food safety concerns and the increasing demand for transparency

• \tcompliance with food safety regulations is more important than ever

• \tMeeting with the sales and marketing team to discuss digital marketing strategies.

• \tDesigning and implementing online marketing strategies across all digital platforms.

• \tManaging the company's social media platform and web advertising.

• \tDeveloping social media strategies.

• \tIdentifying the latest trends and technology within the industry.

• \tAssessing the online user experience and developing strategies

• \tMaintaining customer communications with weekly reports, news articles, and industry guides.

• \tMonitoring and maintaining the media budget.

• \tPreparing and presenting digital marketing reports.

Requirements and Qualifications

• \tIn-depth knowledge of F&B related products.

• \tExperience with social media networking and advertising.

• \tAbility to work well under pressure.

• \tKnowledge of the latest technology and trends within the industry.

• \tGood interpersonal skills.

• \tStrong communication and presentation skills.

• \tDetail-oriented with strong organizational skills.

• \tAbility to conduct thorough research.

• \tAbility to work independently and as part of a team.

• \tStrong problem-solving skills.

• \tWillingness to stay updated on industry trends.

• \tExperience in training and mentoring staff.

• \tDegree or Diploma or minimum three years relevant work experience

• \tAble to work early mornings, nights, and weekends