Primary Responsibilities

• Drives digital marketing plans for the hotel & 3 F&B outlets

• Assists to strategize and execute the hotel's digital marketing communication plan and campaigns on a timely manner.

• Ensures high performance on digital campaigns through effective data analytics. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the insights.

• Supports corporate (Accor) and brand on digital marketing initiatives.

• Supports hotel's operations with cross marketing opportunities, leveraging on hotel and brand databases.

• Management of hotel's websites & microsites and all customer touch points.

• Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys

• Manages content for hotel main website, microsite, email marketing, display advertising and standalone websites for Food and Beverage outlets, as well as OTAs.

• Ensures SEO and SEM synergies across all websites.

• Drive e-commerce through data analytics and marketing strategies.

• Works hand in hand with Revenue Management & marketing team on management of OTAs communications.

• Oversees collaborations and maximises marketing opportunities in the premium/lifestyle segment, ensuring accurate and timely communications onto platforms.

• Drives social media awareness

• Manages, supervises and/or create content for hotel's social media platforms and drive engagement.

• Management of social media agencies to ensure optimisation of content engagement.

• Identifies potential social media influencers and executes programme to drive hotel's awareness in the social media space.

• Manages hotel's online Reputation

• Oversees online reputation management through reviewing responses for hotel across multiple platforms in a timely manner.

Other Responsibilities

• Reviews and identifies digital partnership opportunities to support hotel's operations and business objectives.

• Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.

• Performs any other duties and responsibilities that may be assigned.

What We're Looking For

• Bachelor's degree in Management, Marketing, Communications, or a related field.

• 3-5 years of experience in digital marketing, E-Commerce / Digital Marketing, preferably in the hospitality or lifestyle industry.

• Excellent English, both verbal and written

• Strong knowledge of SEO, SEM, social media marketing, content creation, and proficiency in analytical tools such as Google Analytics, Google Search Console and META Business, etc,.

• Strong understanding of current digital marketing concepts, strategy and best practices

• Strong project management skills with the ability to handle multiple priorities.

• Excellent copywriting, storytelling, and visual communication skills

• Experience working with marketing partnerships and brand collaborations is a plus

• Based on the needs of the job, he/she may require to work beyond normal working hours, PH and weekends.