We are looking for a Digital Performance Marketing Manager to lead and execute digital marketing initiatives across multiple healthcare brands. This hands-on and strategic role involves managing paid campaigns on Google and Meta, optimising channel performance, and leveraging data to inform decisions. Review and guide junior team members' (organic marketing & content creation) work to ensure campaigns are accurate and delivered on time. Leadership experience is welcome but not required; above all, we are seeking a digital marketer with deep expertise across the digital marketing landscape.

Key Responsibilities:

1. Paid Marketing & Performance

• Plan,execute, and optimise campaigns across Google Ads and Meta Ads
• Own end-to-end campaign performance: strategy, budget management, testing, and reporting.
• Analyse metrics (CPA, ROAS, conversion rates, lead quality) to identify actionable improvements.
• Identify growth opportunities through audience targeting, creative testing, landing page optimisation, and funnel improvements.
• Stay current with platform updates, industry trends, and healthcare advertising best practices.

2. Team Support & Guidance

• Review and provide guidance on junior team members' (organic marketing & content creation) work to ensure campaigns are accurate and delivered on time.
• Offer practical feedback, templates, and hands-on support to improve team efficiency.
• Contribute to process improvements and knowledge sharing within the digital team.

3. Data-Driven Optimisation

• Analyse campaign performance across paid and organic channels independently to identify trends, opportunities, and areas for improvement.
• Use insights from campaign data to guide optimisation strategies and improve marketing outcomes.
• Collaborate with internal teams and stakeholders to ensure campaigns are compliant, effective, and aligned with brand objectives.

4. Strategy & Continuous Improvement

• Contribute to overall digital strategy across multiple healthcare brands.
• Oversee campaign reporting and dashboards, ensuring data is accurate, clear, and actionable.
• Identify gap, inefficiencies, and opportunities across channels and workflows.

Requirements:

Experience & Skills

• 4-6 years in digital marketing, preferably in an agency or multi-brand environment.
• Strong hands-on experience with Google Ads and Meta Ads.
• Broad knowledge across SEO, website performance, and social media.
• Ability to support and guide junior team members; formal leadership experience is optional.
• Strong analytical skills and experience with campaign reporting and optimisation.

Soft Skills & Mindset

• Fast, accurate, and detail-oriented.
• Strong communicator who can translate performance data into clear insights.
• Strategic thinker who is also hands-on and execution-focused.
• Curious, growth-oriented, and process-driven.

Why Join The Health Collective

High ownership and autonomy, balancing hands-on execution with team guidance. Work across multiple healthcare brands with real impact on patient outcomes. Collaborative, supportive, and learning-focused environment. Opportunity for growth and potential title advancement based on performance.