ABOUT US:

MOVE [REPEAT] is a collective of specialist boutique fitness lifestyle brands dedicated to delivering exceptional experiences across select modalities. Committed to quality, sustainable growth, and brand excellence, we aspire to be "best-in-class" in Asia. We are a movement fueled by innovation, striving to seamlessly integrate studio design, service delivery, tech, and class programming. Join us as we Build, Brand, Move, and Repeat.

THE ROLE IN A NUTSHELL:

As the Digital Marketing Specialist at MOVE [REPEAT], you will be responsible for the planning, execution, optimisation, and reporting of paid digital marketing efforts across our brand portfolio. This is a hands-on, performance-driven role focused on lead generation, conversion, and retention across multiple markets, including Singapore and Hong Kong. You will work closely with the Brand & Engagement Manager and internal stakeholders to translate campaign objectives into high-performing digital executions.
This role is ideal for someone who is comfortable owning campaigns end-to-end, moving quickly, and making data-led decisions.

KEY RESPONSIBILITIES:

Paid Media Strategy & Execution (40%)

• Plan, launch, and optimise paid media campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms
• Own campaign structure, targeting, budgets, creatives, and optimisation strategies
• Execute full-funnel campaigns covering lead generation, retargeting, conversions, and retention
• Manage campaigns across multiple brands and markets concurrently
• Performance Tracking, Reporting & Optimisation (25%)
• Track and report on key metrics including CPA, ROAS, CAC, conversion rates, and funnel performance
• Analyse campaign performance and identify opportunities for optimisation and scaling
• Prepare regular performance reports with clear insights and recommendations
• Monitor trends, audience behaviour, and creative performance to inform future campaigns

Performance Tracking, Reporting & Optimisation (25%)

• Track and report on key metrics including CPA, ROAS, CAC, conversion rates, and funnel performance
• Analyse campaign performance and identify opportunities for optimisation and scaling
• Prepare regular performance reports with clear insights and recommendations
• Monitor trends, audience behaviour, and creative performance to inform future campaigns

Creative & Campaign Collaboration (20%)

• Work closely with internal creatives to brief ad concepts, formats, and iterations
• Translate campaign objectives into clear creative requirements
• Continuously test creatives, copy, formats, and audiences to improve performance
• Support integrated campaigns alongside CRM, content, and brand initiatives
  practices

Platform, Tools & Market Support (15%)

• Support tracking setup and maintenance (Meta pixel, GA, events, basic attribution)
• Assist with CRM-related paid initiatives such as retargeting and lead nurturing
• Support regional execution across Singapore and Hong Kong
• Stay updated on platform changes, ad policies, and best practices

REQUIREMENTS:

• 2-4 years of hands-on experience in performance or digital marketing
• Strong experience running Meta Ads independently
• Comfortable managing budgets, analysing data, and optimising campaigns
• Highly organised, detail-oriented, and able to manage multiple campaigns at once
• Bonus: experience in fitness, lifestyle, subscription, or multi-location businesses
• Bonus: experience working across multiple markets

WHY JOIN MOVE [REPEAT]:

• Own real budgets and real performance outcomes
• Work across a portfolio of leading fitness and lifestyle brands
• Fast-paced, high-autonomy environment with room to grow
• Opportunity to expand into a regional role as the business scale