Job Summary

Digital& Loyalty Manager - defines owns and execute respective digital sales and marketing channels for the brand including website, delivery channels, CRM and app. Ensures our product portfolio meets and evolves with customer needs and business goals. He / she acts as a bridge between various teams such as operations, kitchen team, tech, and other business teams to ensure seamless collaboration and execution in digital space to fit business needs.

Key Responsibilities

• Implements and maintains global CRM digital platform. Manages the evolution of CRM database and technical needs between business users with suppliers.
• Drives website (and app) development. Provide ongoing content updates support for website (and app) per global business users' requirements.
• Drives global best practices for all owned markets and franchises on delivery channels and food aggregators. Derive playbook and optimization plans to support business growth.
• Drives and support the development of digital customer experience, including restaurant POS systems customer interfaces.
• Develop and maintain THW CRM lifecycle marketing and loyalty program. Recruit new customers to the funnel, drive repeat purchases, and manage lifetime value across all sales channels.

Required skills and qualifications

• Experience working in a dynamic and entrepreneurial product management role
• Proven success in overseeing all elements of digital business / CRM
• High effectiveness in collaborating with cross-functional teams
• Experience in delivering pilots to fine tune products / marketing strategies
• Ability to understand the changes in tech space, analyze data, understand market trends, and make data-driven decisions.
• Ability to understand the evolving landscape of Chinese cuisine, define a clear product vision and strategy, aligning it with business goals.

Preferred experience:

• Bachelor's degree (or equivalent) in Tech / Marketing / business management
• Experience working in FMCG / consumer brands / F&B in product development