Job Scope

The Digital Marketing Manager will lead the company's online presence and digital initiatives to drive sales, engagement, and brand awareness.

Key Responsibilities:

• Plan and manage SEO and SEM campaigns to optimize search performance and maximize ROI.
• Oversee e-commerce platform management, including product listings, promotions, user experience, and conversion optimization.
• Monitor, analyze, and report digital campaign performance, providing actionable insights to management.
• Plan and execute social media, email, and online advertising campaigns to support marketing objectives.
• Collaborate with marketing, sales, and creative teams to ensure consistent messaging and branding across all channels.
• Track and improve customer engagement, retention, and online community growth.
• Stay updated on digital marketing trends, tools, and best practices to continuously improve efficiency and effectiveness.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Strong understanding of SEO, SEM, and online advertising platforms (Google Ads, Meta Ads, etc.).
• Experience managing e-commerce platforms (Shopify, Lazada, Shopee, WooCommerce, etc.)
• Analytical mindset with ability to track and interpret campaign performance metrics.
• Good communication, coordination, and project management skills.