We are seeking digitally fluent marketer who thrives in a fast-paced, data-driven environment and can lead innovative multi-channel campaigns across Asia.

KEY ACCOUNTABILITIES

• Support the development and implementation of the regional marketing strategy to win new and retain existing business across our different markets and client segments.
• Collaborate closely with our local business units and Singapore-based shared resources to plan and execute regional multi-channel product campaigns and roadshows to increase brand and product visibility and strengthen engagement to contribute directly to our business objectives.
• Lead digital media activations (organic and paid) across search, social, and display - promoting our brand, products, thought leadership, and corporate messaging.
• Support the planning and execution of small- and large-scale client events that drive ongoing engagement.
• Collaborate with investment content and digital marketing teams to help syndicate our macro views and thought leadership content to maximise reach and impact with our target audiences across our markets.
• Track and analyse the effectiveness of our regional marketing initiatives, applying data-driven insights to continuously improve outcomes.
• Collaborate with our media agency and local business units to systematically monitor, analyse, and report on competitors' marketing strategies, campaigns, and tactics-contributing actionable insights to our market intelligence efforts.
• Help to source for quality and unique premiums and manage the production and inventory process effectively.

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EXPERIENCE / QUALIFICATIONS

• A digital-first marketer with a proven track record in orchestrating integrated, multi-channel strategies by leveraging organic and paid media, events, and social platforms
• At least 5 years of experience in the financial services business in marketing, or product communication - preferably in a regional role.
• University degree in Business, Marketing, Banking, Finance or equivalent.
• Strong verbal communication skills, able to communicate with people from different levels across our markets in Asia.
• Good knowledge of the full range of marketing disciplines such as advertising, digital, social media and events.
• Able to work independently, excellent organisational skills and attention to detail.
• Able to manage and prioritise multiple projects to meet deadlines.

ATTRIBUTES

• Self-starter with the ability to use your own initiative and work independently.
• Excellent team player who can build strong relationships through effective communication.
• You should be highly motivated and able to manage multiple projects within strict deadlines.
• Strong analytical and problem-solving skills coupled with a hands-on implementation mentality.
• Creative, detail-oriented and collaborative.