• Develop and deliver marketing strategy and corresponding KPI metrics annually which are aligned with key sales objectives
• Create and deliver omni-channel marketing campaigns that will extend reach in end markets, increase lead generation and improve brand awareness
• Budget management of key marketing initiatives for the business unit
• Ensure messaging is in line with customers' expectations
• Monitor and reports against campaign progress
• Collaborate with experts to produce content (articles, thought leadership, case studies, videos, brochures etc) to increase customer engagement across all channels, especially digital
• Maintain and develop website with added value content to maximize lead generation
• Drive traffic to ensure content conversion by leveraging search, social media, publications, landing pages, advertising, events, etc.
• Develop ABM campaigns to develop opportunities within strategic key clients
• Virtual and live marketing events

Requirements:

• Min Degree in Marketing/Communications
• Min 5 years of experience in marketing, inbound lead generation experience with demonstrated understanding of the digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)
• Excellent written and verbal communication skills
• Problem solving, proactive attitude to thrive in an evolving marketing team

Interested & qualified applicants, please forward your latest CV to fion@pnnacle.com.sg