Digital Marketing Manager (WealthTech) - MAS LFMC | Singapore (Hybrid)

Employment Type: Permanent, Full-time

Seniority: Manager (Individual Contributor)

Monthly Salary: SGD 5,000 - 6,200 (base) + performance bonus/AWS + ESOP

Industry: Financial Services / WealthTech

About the Company

We are a MAS-licensed Licensed Fund Management Company (LFMC) building a new digital platform for investors to discover, subscribe to, and manage fund products (unit trusts, ETFs, managed portfolios).

Job Description / Purpose

Own full-funnel growth for our wealth platform-acquire, activate, and retain retail investors-while partnering closely with Compliance/Legal to ensure every touchpoint meets MAS/SFA/FAA expectations and PDPA/DNC requirements. This is a hands-on IC role with agency management.

Key Responsibilities

Acquisition & Performance

• Plan/run paid mix (Search/YouTube, Meta, LinkedIn, Display/Programmatic, affiliates/partners).

• Deliver CPVA/CPFA, CAC payback, ROAS and AUM growth targets; manage budget & pacing.

• Launch always-on and burst campaigns (fund listings, education series, seasonal moments).

SEO & Content (regulated)

• Build keyword strategy & calendar for high-intent investing terms; ship compliant product pages, explainers, calculators.

• Maintain technical SEO hygiene and structured data; grow non-brand rankings and organic sign-ups.

Lifecycle & CRM

• Design onboarding/funding journeys (email, in-app, push/SMS) to drive KYC completion, first funding, DCA/recurring plans and retention.

• Segment by investor profile/behaviour; run nurtures, win-backs, portfolio nudges.

Analytics, Attribution & Experimentation

• Own GA4/Tag Manager and platform pixels; implement conversion APIs/server-side events where appropriate.

• Build dashboards for KYC → funded conversion, drop-offs, cohorts, AUM/revenue.

• Run structured A/B tests across ads, landing pages, fees comms and UX.

Compliance Partnership

• Operate a clear pre-approval workflow; keep records of approvals, disclaimers and targeting rules.

• Ensure promotions avoid misleading performance claims and include required risk disclosures.

Stakeholders & Vendors

• Manage agencies/freelancers (media, SEO, creatives) with tight briefs and success metrics.

• Partner with Product/Engineering/Operations/CS to remove funnel friction and improve funding/retention.

Requirements

Experience

• 3-5+ years in digital/performance marketing; fintech/wealth/FS experience preferred.

Tools & Skills

• Hands-on: Google Ads/YouTube, Meta, LinkedIn, GA4, Google Tag Manager, landing-page/CRO tools.

• CRM/lifecycle: HubSpot/Braze/Iterable/Marketo (or similar).

• Data literacy (Sheets/Excel; dashboards in Looker Studio/Tableau/Power BI).

Knowledge

• Familiar with MAS/SFA/FAA marketing expectations, PDPA/DNC, and operating via pre-approval.

• Strong copy for regulated consumer finance; clear, fair, balanced messaging.

Nice to Have

• App growth (Firebase/Appsflyer/Adjust), basic HTML/CSS, SEO at scale; Mandarin a plus.

Education

• Diploma/Degree in Marketing, Communications, Business, or related discipline (or equivalent experience).

Working Hours

• 5-day week

• Medical coverage; learning & development budget

• Performance bonus/AWS; Employee Stock Option Plan (ESOP)

Additional Information (Compliance & Fair Hiring)

• All marketing assets follow a Compliance pre-approval workflow; risk warnings and disclaimers apply.

• We are an Equal Opportunity Employer. Selection is based on merit; no discrimination on age, race, gender, religion, marital status, family responsibilities or disability.

• Candidates should be eligible to work in Singapore in accordance with MOM regulations.