About HitPay

HitPay is a unified payments and commerce platform powering 20,000+ SMBs across Southeast Asia. We help businesses accept payments anywhere - online, in-store, and across borders - while offering cost-efficient, local payment rails in Singapore, Malaysia, and the Philippines. We are a YC-backed, Tiger Global & GFC-supported company, growing rapidly across APAC.

We are now looking for a Full-Stack Marketer to scale our acquisition engine across APAC using content, SEO, paid performance, partnerships, and product-led growth.

Role Overview

As a Full-Stack Marketer, you are responsible for driving merchant sign-ups and revenue growth by owning the full marketing funnel - from awareness to conversion to retention. You will operate with a blend of strategy and execution, combining storytelling, analytics, experimentation, and hands-on channel ownership.

You will work closely with the CEO, sales, product, and design teams to create data-driven campaigns, high-quality content, SEO-optimized landing pages, and growth loops that scale across markets.

This role is ideal for a marketer who is both analytical and creative, comfortable with ambiguity, and excited to build in one of the fastest-growing fintech segments in APAC.

What You'll Own

1. Growth & Acquisition

• Build and scale multi-channel acquisition campaigns across search, paid ads, social, email, SEO, and partnerships.
• Drive merchant sign-ups through targeted campaigns for SMBs, mid-market platforms, and verticals like F&B, retail, ecommerce, services, and home-based businesses.
• Launch landing pages at speed - ensuring conversion-optimized design, keyword alignment, and strong storytelling.

2. Content & SEO

• Develop high-quality, authoritative content around payment methods, local rails (PayNow, DuitNow, QR Ph, UPI, etc), cross-border payments, ecommerce, POS, and SMB tools.
• Own keyword research, clustering, SEO strategy, and content performance across SG, MY, PH.
• Ship new landing pages weekly (industry-specific, product-specific, country-specific).
• Repurpose content for LinkedIn, YouTube Shorts/Reels, blog, and partner channels.

3. Analytics & Experimentation

• Build hypotheses, run experiments, and measure campaign performance using HubSpot, Google Analytics, Search Console, Meta/Google Ads, and internal dashboards.
• Establish growth loops and user funnels with clear KPIs: CAC, conversion rates, LTV, organic channel performance, payback periods.

4. Product, Brand & Creative

• Collaborate with product and engineering teams on product launches (new payment methods, cross-border capabilities, POS terminals, issuing, B2B flows).
• Develop launch campaigns, demo videos, customer stories, and merchant success narratives.
• Work with design to execute brand-aligned creatives, case studies, and in-market promos.

5. Market Expansion

• Localize campaigns for Malaysia and the Philippines (and new markets as needed).
• Support channel partners, banking partners, and ecommerce platform partnerships with co-marketing materials and activation plans.

What Success Looks Like

• Strong MoM growth in organic traffic and inbound merchants.
• Weekly shipping of SEO-optimized landing pages and conversion funnels.
• Lower CAC and improved marketing-to-sales pipeline efficiency.
• Strong narrative presence for HitPay across content, LinkedIn, events, and PR.
• Meaningful contribution in Singapore, Malaysia, and Philippines growth targets.
• Creation of new acquisition channels beyond search - e.g., communities, influencers, vertical partnerships.

Who You Are

• 3-7 years of full-stack marketing experience in high-growth SaaS, fintech, ecommerce, or SMB-focused tech.
• Comfortable operating as a builder (not just strategist).
• Strong writing and storytelling skills - able to turn complex fintech concepts into simple, compelling narratives.
• Hands-on experience with SEO, keyword research, SEM, paid ads, funnel optimization, analytics, and reporting.
• Comfortable managing multiple experiments simultaneously and iterating quickly.
• A self-starter with high ownership, bias to action, and ability to thrive in a fast-moving environment.
• Bonus: experience marketing in Southeast Asia and understanding of local payment methods.

Nice To Have (Bonus)

• Experience with Stripe, Adyen, Airwallex, Shopify, or B2B fintech products.
• Experience creating short-form video content and founder-led content strategies.
• Background in SMB marketing or vertical SaaS.
• Knowledge of payment rails and cross-border payments.

Why Join HitPay

• Work directly with founders and senior leadership.
• Opportunity to shape the entire marketing function across multiple countries.
• Ownership, speed, and zero bureaucracy - everything you ship directly impacts thousands of businesses.
• Competitive compensation.