We are seeking a highly specialised Operations Manager to develop and launch a niche, artisanal Australian/New Zealand-style pastry and pies food concept. The ideal candidate should have a strong understanding and appreciation of Australian and New Zealand-style pastries, pies, fusion cuisine, and pastry innovation and experience scaling an innovative F&B brand across multiple markets.

This role is well-suited for a dynamic entrepreneur with a proven track record in launching, managing, and expanding a high-growth food brand that blends Asian and Western culinary traditions.

Key Responsibilities

✔ Product & Concept Development

• Oversee the artisanal pastry and pie concept, ensuring authenticity and high-quality standards.
• Work closely with suppliers to develop and refine specialty pastry formulations.
• Lead the research and development of unique filling combinations that merge Southeast Asian and Australian/New Zealand flavours.

✔ Operational Excellence as a Sales Strategy

Drive sales by embedding a strong operational foundation that ensures consistency, quality, and guest satisfaction.

• Champion day-to-day excellence across kitchen and front-of-house operations to ensure every product is served at its best.
• Use service flow, prep systems, and mise en place structures to reduce waste, shorten wait times, and enhance the guest experience.
• Translate operational insights into better sales performance by refining what works: from popular pie fillings to peak-hour prep strategies.
• Leverage POS and sales data to inform batch sizing, pastry production, and product assortment based on demand patterns.
• Maintain rigorous quality control, recognising that consistent product execution directly impacts guest trust and repeat visits.

✔ Business Strategy & Expansion

• Craft and execute a market entry strategy for artisanal pastries and pies in Singapore.
• Establish partnerships with specialty supermarkets, gourmet grocers, and high-end cafes to distribute products.
• Drive brand awareness and market validation through pop-ups, collaborations, and events.

✔ Operations & Supply Chain Management

• Set up and manage production workflows specific to handmade artisanal pastries and pies.
• Oversee logistics, cold chain distribution, and event catering operations.
• Ensure strict compliance with food safety regulations while optimising supply chain efficiency.

✔ Marketing & Sales

• Implement omnichannel sales strategies, including online, retail, wholesale, and event-based sales.
• Lead brand positioning efforts to differentiate the product as a premium, artisanal offering.
• Engage influencers and media to promote the brand and products.

Additional Requirements

• Willingness to work hands-on in kitchen trials and production runs.
• A network of existing connections in the Australian, New Zealand and Singapore artisanal food scene is preferred.
• Able to work flexible hours based on event schedules, market demands, and production needs.
• Familiarity with Australian, New Zealand and Southeast Asian culinary trends.