The Operations Manager is responsible for overseeing the daily retail and operational functions of all outlets, ensuring sales targets, manpower planning, inventory accuracy, visual merchandising standards, and seamless integration between retail and e-commerce operations. This role drives operational efficiency, team performance, and overall profitability.

Key Responsibilities

1) Retail Operations Management

Oversee daily operations across all stores

Ensure stores achieve monthly sales targets

Monitor and improve conversion rate & ATV

Maintain consistent service standards across outlets

Conduct regular store visits and performance reviews

2) Sales & Profitability

Analyse daily and monthly sales reports

Identify growth opportunities and action plans

Control operational costs and manpower budget

Monitor promotion performance and ROI

3) Manpower Planning & Team Management

Plan staff roster and manpower allocation

Training

Performance appraisal

Staff development

Coach and mentor Supervisors & full-time staff

Build a strong sales-driven culture

4) Inventory & Stock Control

Oversee stock allocation for all outlets

Ensure stock accuracy and proper transfers

Manage:

Replenishment

Stock take

Slow-moving stock action plan

Work closely with warehouse & merchandising team

5) Visual Merchandising & Brand Standards

Ensure VM guidelines are executed in all stores

Maintain strong brand image and display standards

Support new launches and campaign setup

6) SOP & Process Management

Develop and enforce retail SOPs

Improve workflow and operational efficiency

Ensure compliance with company policies

7) Omnichannel Coordination

Align retail operations with:

E-commerce campaigns

App promotions

Click & collect / in-store pickup

Ensure smooth execution of online-to-offline processes

8) Customer Experience

Handle escalated customer issues

Improve service standards and customer journey

Monitor store feedback and reviews