Role Overview

We are a Chinese restaurant / F&B group seeking a Business Analyst / Market Research Analyst to support business expansion, menu strategy, pricing decisions, and customer growth.

This role focuses on market research, data analysis, and commercial insights specific to the Chinese dining market, helping management make informed, data-driven decisions.

Key Responsibilities

Market & Industry Research

• Conduct market research on the Chinese restaurant and F&B market in Singapore
• Analyze competitors (pricing, menu structure, promotions, positioning)
• Track consumer trends, dining behavior, and spending patterns

Business & Commercial Analysis

• Analyze sales data, customer traffic, average spend, and product performance
• Support menu optimization, pricing strategy, and promotion effectiveness
• Evaluate new outlet locations, concepts, and expansion opportunities
• Prepare business cases and ROI analysis for management decisions

Customer & Membership Insights

• Analyze customer segments, repeat rates, and loyalty behavior
• Support development and optimization of membership / loyalty programs
• Provide insights to marketing and operations teams

Reporting & Strategy Support

• Prepare reports, dashboards, and presentations for management
• Translate data into actionable business recommendations
• Work closely with operations, marketing, and finance teams

Requirements

• Bachelor's degree in Business, Economics, Marketing, Data Analytics, or related fields
• 1-3 years of experience in business analysis, market research, or consulting (F&B / retail preferred)
• Strong analytical and data interpretation skills
• Proficient in Excel / PowerPoint (SQL / BI tools is a plus)
• Good understanding of Chinese dining culture and consumer behavior
• Strong communication skills in English (Mandarin is a strong advantage)
• Detail-oriented, logical, and commercially minded

⭐ Nice to Have

• Experience in restaurant, retail, or consumer goods industries
• Familiar with POS data, sales reports, or membership systems
• Experience supporting new store opening or market entry
• Knowledge of Singapore F&B market regulations and trends

What We Offer

• Competitive salary based on experience
• Exposure to real commercial decision-making
• Opportunity to grow with an expanding Chinese F&B brand
• Collaborative and fast-paced working environment
• Long-term career development potential