About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Responsibilities

Team Introduction: The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.

- Responsible for growth and competitive analysis in the global TikTok market, identifying user growth potential, business objectives and specific competitive strategies, and providing mid-to-long-term business planning.

- Conduct in-depth analysis of core growth-related initiatives (user acquisition, retention, engagement, etc.), identify opportunities, challenges and efficiency, establish standards and guidelines to maximize growth returns. Collaborate with relevant departments, drive implementation, track performance and iterate regularly.

- Focus on user core data and metric insights, identify opportunities and issues, and develop key solutions. Collaborate with cross-functional teams to drive the implementation of specific initiatives.

Qualifications

Minimum Qualifications:

- 3+ years of internet industry experience, with preference for those with background in internet growth strategy/planning, business analysis, operations analysis, or consulting.

- Lead end-to-end growth strategy projects, achieving measurable results (e.g., 15% user growth, 20% revenue increase quarterly)

- Proficient in business analysis frameworks (Revenue/CAC/ROI, etc.) and data analysis tools (SQL/Excel), independently produce executive-level analysis reports and exceptional communication skills with experience presenting to executives.

- Drive cross-functional collaboration across multiple departments (Product, Marketing, Data, Engineering, Finance) to align growth initiatives

Preferred Qualification:

- Passionate about the short video industry (e.g.,weekly deep dives into emerging content trends)