We are seeking a Campaign Analyst to deliver strategic marketing initiatives within our banking operations. You will be responsible for designing, executing, and optimizing multi-channel campaigns that drive customer engagement, product adoption, and revenue growth. You'll collaborate cross-functionally with product, data, marketing, and digital teams to deliver data-driven insights and measurable outcomes.

Key Responsibilities :

• Develop and manage end-to-end marketing campaigns across email, SMS, push notifications, telesales, direct mailer and paid media.
• Design journey based campaigns, segment customers based on lifecycle stages and behaviors, and map out touchpoints & triggers.
• Conduct A/B testing and multivariate analysis to optimize campaign performance.
• Ensure all campaigns comply with PDPA and other relevant regulatory requirements and internal governance standards.
• Collaborate closely with product managers to understand user requirements, campaign objectives, and fulfilment needs.
• Ensure timely and accurate delivery of campaigns and fulfilments.
• Partner with data science and analytics teams to leverage advanced analytics and predictive models in targeting customers.
• Refine customer segments and personalize outreach based on behavioral trends and product take-up.
• Prepare detailed reports and dashboards for campaign tracking and executive review.
• Analyze campaign performance using tools like SAS, or OAS.
• Generate actionable insights to improve targeting, conversion, and ROI.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
• Proficiency in data tools: SAS, SQL, OAS, Power BI, or Tableau.
• Strong understanding of banking products and customer lifecycle.
• Excellent communication and presentation skills.
• Experience with CRM platforms and marketing automation tools (e.g., Salesforce, Adobe Campaign).