Role Purpose

Consolidation of SEA Finance Planning & Reporting and act as the fulcrum between SEA Marketing and Finance to ensure clarity in A&P for all stakeholders.

Accountabilities

Marketing Finance

• A&P Management

1. Key stakeholder on PO management system (Anaplan) to ensure A&P spends are recorded accurately and timely
2. Work closely with Commercial Finance Managers and Marketing teams to provide clarity on YTD/YTG picture of A&P spend

• A&P Governance

1. Provide template and guidance on A&P spends to ensure consistency
2. Manage a process for Measurement & Evaluation of A&P activities to ensure spends are effective

Monthly Reporting, Financial Planning and Budgeting

• Consolidate management reports in a timely and accurate manner to ensure SEA Leadership team are updated on business and financial performance and submit monthly Business Performance Management deck to APAC
• Leads the monthly FYE process and ensures that R&Os are clearly identified and tracked
• Analyse business performance against target, performs variance analysis and challenge markets on differences in performance
• Consolidation of markets' monthly depletion and shipment numbers to manage SEA allocation
• Consolidate markets' submissions for LE/Budget to deliver an accurate overall SEA submission to APAC & Group Finance