We're Hiring: Brand & Creative Event Manager

Location: Singapore

Company: Yooland - Singapore's Most Magical Children's Playground

Employment Type: Full-time

Experience Level: 2-4 years (Preferred in hospitality, children's entertainment, tuition centres, or childcare industries)

Are you bursting with creative ideas, love working with children, and thrive in a fast-paced, fun environment? Yooland is looking for a passionate Brand & Creative Event Manager to lead brand initiatives and create unforgettable experiences that engage children and families.

Roles & Responsibilities

• Lead the development and execution of Yooland's brand strategy across physical and digital platforms.
• Drive unique, engaging, and high-impact campaigns to grow brand awareness and customer loyalty.
• Act as the brand guardian-ensuring consistency in tone, look, and feel across all touchpoints.
• Conceptualize and lead in-house and public-facing events that excite, educate, and enchant kids and parents alike.

Creative Engagement

• Ideate and design interactive themed events, character-led activities, and immersive play experiences aligned with Yooland's magical playground brand.
• Work closely with designers, content creators, and play facilitators to ensure strong creative direction.
• Foster partnerships with child-friendly influencers, entertainers, and brands.

Planning and Execution

• Plan, manage, and oversee all events from ideation to execution-including birthday parties, seasonal festivals, collaborations, and on-ground promotions
• Ensure every event is delivered on time, within scope, and with exceptional quality
• Develop and manage detailed project timelines, schedules, and checklists.

Budget Management

• Create and manage budgets for marketing campaigns and events.
• Ensure optimal use of resources without compromising creative impact.
• Monitor and report on ROI for branding and event initiatives.

Vendor and Partner Management

• Source, liaise with, and manage relationships with external vendors including entertainers, decorators, caterers, and activity partners.
• Negotiate contracts and ensure service quality and punctuality.
• Collaborate with strategic partners for cross-promotional opportunities.

Marketing and Promotion

• Work with our marketing team to boost digital presence through social media, paid ads, email campaigns, and content creation.
• Design and promote event collateral including posters, EDMs, press releases, and influencer packages.
• Oversee content calendar and ensure brand voice is aligned across all platforms.

Post-Event Analysis

• Gather feedback and metrics post-event to evaluate success.
• Prepare performance reports and propose improvements for future initiatives.
• Maintain a database of insights, media coverage, and customer testimonials.

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✨ What We're Looking For:

• Degree or diploma in Marketing, Communications, Events, or related field
• 2-4 years experience in a similar role, ideally within the hospitality, children's education/entertainment, or childcare sectors
• Passion for creativity, kids, and delivering magical experiences.
• Strong project management and communication skills.
• Able to work independently and collaboratively in a dynamic environment.
• Bonus: Familiar with Adobe Creative Suite, Canva, or video editing tools.