MEMBERSHIP DIRECTOR, JAKARTA

The role reports to: Group Community and Culture Director, Global Key stakeholder(s):

C-Suite, Club GMs, Marketing Director, Ops Directors

MEMBERSHIP ACQUISITION AND ENGAGEMENT ACROSS THE NETWORK
• Define a membership acquisition strategy in Jakarta and align the membership and 
culture teams to targets and execution. This includes setting and managing annual and 
ongoing budgets.
• Overall accountability of community metrics:
o Membership growth/acquisition
o Membership cancellations
o Community engagement and desirability (determined by twice-annual members 
survey)
o New pre-launch acquisition and engagement, including Founding Member Tier of 
membership.
• Ensure membership community demographics remain in line with Group ambition.
• Overall leadership of Membership committees. Ensuring effective engagement and 
empowerment, including community curation and screening of all applicants

NETWORK-WIDE CULTURAL PROGRAMMING
• Define cultural calendar and programming strategy with on-ground managers aligned to 
the organization’s pillars and with key topics in mind, which will alter from location to 
location. This includes annual and ongoing budget setting/management.
• Work alongside marketing teams to ensure rationale, timely planning, effective 
execution, marketing prioritization, and quality evaluation of all activations.
• Overall accountability for member engagement in a cultural calendar of programming 
that is optimized across the network, amplified as fully as appropriate, and sensitive to 
cultural nuance.
• Be an arbiter of taste and trends to ensure the organization is always pushing 
boundaries and at the forefront of popular culture in a way that’s relevant to its 
member base.
• Ensure seamless member/consumer communication across the organization and Special 
Projects.
• Ensure programming remains in line with Group ambition.
• A principal decision-maker in major sponsorship/brand collaboration opportunities, 
brought to the organization via in-house or agency partners alike.

PARTNERSHIP
• Sourcing new brand partnerships and sponsorship opportunities that align with the 
Group’s business objectives and strategy.
• Negotiating contract terms to secure sponsorship deals with clients.
• Negotiating contract terms with brand partners to ensure mutually beneficial 
partnership terms for those without commercial value, including but not limited to 
barter exchange deals like members’ perks and product sponsorship.
• Grow revenue and increase brand awareness through developing business opportunities 
and co-marketing initiatives.

MEMBERSHIP AND CULTURAL TEAM LEADERSHIP
• Team leadership, including robust career planning, KPI setting, regular check-ins, and 
reviews.
• Ensure a balance of commercially profitable and reputation/community-enhancing 
initiatives (often at odds with each other). This requires careful management of 
commercially minded teams and culture/editorially minded teams.
• Managing effective SALES teams while maintaining brand guardianship as we enter new 
cities and project

THE RIGHT EXPERIENCE
• 15+ years of previous relevant experience required with proven technical and analytical 
acumen
• Fluent English speake