Responsibilities

• Brand Publicity & Exposure. Drive company’s online presence through social channels; design and implement social media and online marketing strategies to achieve business goals
• Social Media Management. Administer social media accounts; connect meaningfully with public and target audience to promote company and increase exposure; respond to comments and queries in a timely and interactive manner
• Content Conceptualization & Creation. Plan social media calendar with quality postings and campaigns; create original and engaging content in various forms (e.g. video, image, text) that are cohesive with company’s image
• Maximize Engagement. Monitor web traffic metrics and research on audience preferences to enhance customer engagement and outreach
• Build Partnerships & Community. Build and maintain a social network of customers and followers; collaborate closely with industry experts to promote overseas education and learning programs
• Trends & Benchmark. Stay up-to-date with current and new technologies and trends in social media, design tools, and applications; assess performance and provide input for improvements; conduct benchmark across similar industries
• Events Coordination. Execute and coordinate virtual and in-person events, seminars, and education fairs; in-charge of pre and post event publicity
• Operational Support. Assist with other tasks as assigned

Qualifications

• Education. Solid academic record; diploma with working experience or bachelor's degree
• Experience. 2-4 years’ work experience in digital media, social media marketing and/or communications
• Language. Knowledge of English and Chinese are essential; strong writing and editing skills
• Skills. Good digital hands-on skills and knowledge to manage different social platforms and analyze performance data; ability to turn concepts into compelling content; generate captivating online content (i.e. basic graphic & video edit skills); excellent communication and presentation skills to portray the company innovatively
• Personality. Positive attitude; customer and detail oriented with good multitasking and organizational ability; nimble to fast-paced environment; bold and creative
• Aptitude. Tech-savvy; quick learner; can-do attitude; a go-getter; an open mind
• Character. Mature thinking yet fun; humorous yet tactful; accountable; enjoy networking and fostering relationships; helpful and collaborative