Responsibilities: 

• Web Management
  • Oversee and manage web-related activities with experience in content management tool, Interwoven or Hybris.
  • Manage website revamp projects, ensuring a seamless transition and improved user experience.
  • Ensure the seamless functioning, optimisation, and user experience enhancement of digital platforms.
• Digital Campaign Management
  • Execute and optimise digital marketing campaigns utilising the marketing automation systems such as Microsoft Dynamics 365, Pardot or HubSpot. 
  • Develop strategies for effective online engagement and lead generation.
  • Manage dashboard development and analytics to monitor and report on campaign results.
• E-commerce Management
  • Drive and optimise the organisation's e-commerce initiatives and collaborate with cross-functional teams to enhance the online purchasing journey.
• Technical Proficiency
  • Demonstrate strong technical skills, including proficiency in HTML and coding languages. 
  • Lead in adoption of new digital marketing technologies.
• Agency Management
  • Collaborate with external agencies, providing clear directives and ensuring the delivery of high-quality work.
  • Manage relationships with agencies to meet project deadlines and campaign objectives.
• Stakeholder Management
  • Effectively communicate with and manage stakeholders at various levels. 
  • Ensure alignment of digital marketing strategies with broader brand and communication goals.

Requirements:

• Bachelor’s degree in marketing, Communications, IT, or a related field.
• Minimum 8 years of digital marketing experience.
• Proven experience in web management.
• Strong proficiency in digital marketing campaign management.
• Excellent project management skills to ensure deadlines are met.
• Technical acumen with a solid understanding of HTML and coding languages. 
• Experience in managing digital marketing team, external agencies and collaborating with cross-functional teams.
• Excellent communication and interpersonal skills.
• Detail-oriented with a keen eye for design and user experience.
• Analytical mindset with the ability to interpret data and optimize campaigns. 
• Proactive problem solver capable of handling multiple tasks and deadlines.
• Adaptable to evolving digital marketing trends and technologies.